Joyalukkas India Limited IPO

Joyalukkas India Ltd was started in the year 2002 In Kottayam, Kerala. It is a major jewellery seller and manufacturer whose product range includes diamonds, silver, and precious stones. As of January 31st, 2022, the company has a product portfolio of over 1,00,000 jewellery designs across a huge range of price points. In addition to its massive network of showrooms, it began its online presence in 2018. The company also listed its products on leading e-commerce websites, leading to a further hike in its sales.

Joylukkas IPO Objectives:

Here are a few quick reasons why Joyalukkas India Limited going public: 

1. The fund will be used for the development of the new showrooms. 
2. The company will be using the fund to further enhance the brand image, resulting in more visibility among old & new customers.

Why should you invest in the Joylukkas IPO?

Below are your top 2 reasons:

1. The organised jewellery retail share market is expected to increase from 32% FY2020 to 40% of the total jewellry market in Fiscal 2025
2. The revenue of the brand has been consistently higher in the last three Fiscal years.

Joylukkas Noteworthy Highlights:

• One of the pioneers in the Indian jewellery Market 
• The brand’s total showroom counts have grown to 85 showrooms across 65 cities
• In FY21, Joylukkas recorded the highest profit after tax margins among the top players of India

IPO Financials

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Strengths

1. It has the ability to evolve with changing consumer preferences and market trends.

2. It has a diverse product range due to localised jewellery manufacturers.

3. It is capable of adopting competitive pricing methods.

Risks

1. It depends on a limited number of customers for a significant portion of its revenue.

2. It faces the operational, legal and economic risks associated with doing business in several nations.

3. Due to a highly concentrated presence in South India, any tension locally can impact the company's operations and revenues.

Peer Comparison