Simplifying Investments For 1.5 Cr+ Indians

We started our journey as a traditional stock brokerage firm in the year 1996. We always felt that empathy is really important for our customers. Since the beginning, our focus has always been “what the customer wants” and then to match the right technology to fulfil their needs.That is how our journey and use of technology started keeping customers at the centre stage. This led us in growing our geographical presence all over the country..

Gradually, we changed into a Digital-first company to provide our clients personalised financial journeys via a single app. We began our “Digital Journey” in the year 2019 by offering an end-to-end digital investment solution to our customers.

With our tech innovation combined with the constant attention to customer needs & wants, we fruitfully tapped new geographies and onboarded millions of new customers including tier-2 and tier-3 cities. Our company is now the largest listed retail broking house in India in terms of active clients on NSE as of December 31, 2021.