From Poha to Personal Care: Indian FMCG Exports Outshine Local Sales for Major Players Like HUL and Dabur

India's fast-moving consumer goods (FMCG) sector is witnessing a global boom, with products like biscuits, poha, shampoos, and personal care items registering faster export growth than domestic sales. Led by heavyweights such as Hindustan Unilever, ITC and Dabur, this trend is underpinned by increasing global appetite for Indian brands and cuisines, bolstered by supportive government policies.

Export Growth Surpasses Domestic Markets 

Top Indian FMCG companies, including HUL, Dabur, Marico and ITC, reported higher export growth in FY25 compared to their sluggish domestic performance. HUL’s export arm, Unilever India Exports Ltd, posted an 8% increase in sales to ₹1,258 crore, with net profits rising 14% to ₹91 crore. In contrast, HUL’s total domestic growth stood at only 2%. Marico reported a 14% rise in exports, while Dabur's exports grew 17% against a modest 1.3% rise in overall revenue. Godrej Consumer grew its international business operating margin from 10% to 17% within two years.

Indian Products Finding Popularity on Global Shelves

Consumer goods, including atta, poha, soya nuggets, noodles and personal care items like soaps and shampoos, are seeing strong demand across foreign markets. The surge is no longer limited to the Indian diaspora, as global consumers increasingly embrace Indian staples and wellness products. ITC’s Aashirvaad Atta leads sales in many overseas markets, while its biscuits and snacks exports show “green shoots” of growth.

Read More: India’s Agri Exports Can Soar to ₹20 Lakh Crore with Processing and Branding Focus!

Government Policies and PLI Scheme Fuel Exports

The government’s Production Linked Incentive (PLI) scheme, aimed at promoting Indian-branded food products overseas, has amplified the momentum. Around 73 companies have been selected under the initiative, aiding firms like AWL Agri Business to triple their branded exports to ₹250 crore in 3 years. AWL's CEO predicts a 50% to 80% boost in their export volume this fiscal year.

Conclusion

The momentum in FMCG exports indicates a structural shift, with global consumers embracing Indian brands beyond just basmati rice. With government support and expanding global market presence, India’s consumer goods sector is poised for sustained international traction, making exports a key pillar of future growth.

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