D2C Pet Care Startup Moe Puppy Secures ₹2 Crore Pre-seed Funding Led by PedalStart

Gurugram-based pet care startup Moe Puppy has successfully raised ₹2 crore in a pre-seed funding round led by startup accelerator PedalStart.  

The funding round also saw participation from Zindagi Live Angel Fund and a group of angel investors. 

Funding to Drive Growth and Development 

This funding marks Moe Puppy's first institutional round since its inception in 2023. Prior to this, the startup was fully bootstrapped by its founders.  

The newly acquired capital will be allocated towards marketing, research and development, supply chain optimisation, and selective hiring in growth, operations, and customer experience roles. 

Founded by Manish Paul, a certified pet trainer and long-time pet parent, Moe Puppy was established to address the lack of safe and effective grooming solutions for pets in India.  

The brand focuses on developing clean-label pet grooming and wellness products made using nature-based ingredients and supported by laboratory testing. 

Expanding Product Portfolio and Online Presence 

In its 2 years of operation, Moe Puppy claims to have served over 1,00,000 customers and achieved a 30% repeat purchase rate.  

Its product range includes grooming and wellness offerings such as dry shampoo and anti-tick spray. 

Operating as a digital-first brand, Moe Puppy sells its products through its website as well as online marketplaces like Amazon, quick-commerce platforms such as Blinkit and Zepto, and pet-focused marketplace Supertails. 

Read More: Vision AI Startup Constems-AI Raises $2 Million in Pre-Series A Round Led by Finvolve! 

Conclusion 

Moe Puppy's recent funding round led by PedalStart is set to enhance its marketing, R&D, and supply chain capabilities. With a focus on clean-label pet grooming and wellness products, the startup aims to expand its product portfolio and strengthen its online presence. 

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