
Zippee, a quick commerce logistics startup reported processing 9 lakh orders in February 2026, highlighting growing demand for faster fulfilment in India’s online retail market. The company currently operates 125 dark stores across 21 cities, supporting rapid delivery infrastructure for direct-to-consumer brands and online marketplaces.
Founded by cloud kitchens entrepreneur Madhav Kasturia in 2021, Zippee helps direct-to-consumer brands provide same-day and under 2 hour deliveries through their own online storefronts. The model enables brands to maintain control over customer relationships, protect margins, and preserve their brand experience while delivering orders at high speed.
The platform currently serves around 150 brands across categories such as fashion, beauty, pet care, food and beverages and wellness. Its client base includes Heads Up For Tails, GIVA, Myntra, Hindustan Unilever, Haldiram’s, Flipkart, RPSG Group, Healthkart, Ultrahuman and Epigamia.
Zippee’s 125 dark stores are designed to place inventory closer to consumers, enabling hyperlocal delivery windows that traditional logistics networks struggle to match. The network spans 21 cities, reaching not only large markets like Mumbai, Delhi and Bengaluru, but also other major metros where online commerce is expanding rapidly.
In April 2025, Zippee introduced Blaze, a 60-minute delivery service for online marketplaces. The service supports categories such as supplements, gifting items, home decor, skincare and pet supplies, with early adopters including Vaaree, Supertails, Clinikally and Haldiram’s.
Founder and CEO Madhav Kasturia said the company’s growth reflects broader changes in the sector, stating that “brands no longer want to choose between speed and ownership of their customer,” adding that Zippee’s infrastructure allows them to achieve both at scale.
The startup is backed by South Asia Technology Partners, Haldiram’s, and angel investors including Kunal Shah, Peyush Bansal, Ashneer Grover, Prashant Pitti, Alan Rutledge, Raj Shamani and Arjun Vaidya.
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Zippee’s growing dark store network and rapid delivery capabilities reflect the rising importance of quick commerce infrastructure as brands increasingly adopt faster fulfilment models to meet evolving consumer expectations.
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Published on: Mar 13, 2026, 4:03 PM IST

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