
Pronto, a home services platform, has raised $25 million (around ₹230 crore) in a Series B funding round led by Epiq Capital. Existing investors Glade Brook Capital, General Catalyst and Bain Capital Ventures also participated in the round.
As per The Moneycontrol report, the funding values the Bengaluru-based company at about $100 million post-money. The company said the capital will be used to add more service professionals and deepen its presence across the markets where it operates.
The platform has seen a sharp increase in usage over the past several months. Daily bookings have risen from around 1,000 to more than 18,000 within about 7 months.
According to the company, demand is growing at more than 20% week-on-week. The increase in bookings has come alongside expansion into new neighbourhood clusters across cities.
At present, some micromarkets are handling more than 500 bookings a day.
Pronto said it had about 4,500 professionals who completed at least 1 booking on the platform in February. On a typical day, around 2,500 to 3,000 professionals are active.
Each worker completes about 7 bookings per day on average. The company said referrals have become a major source for onboarding workers, alongside recruitment through vendors and field teams.
Customer acquisition costs are estimated at around ₹400.
Founded in 2025 by Anjali Sardana, the company connects households with trained and background-verified professionals for daily domestic tasks. These services include cleaning, laundry, utensil washing, and basic meal preparation.
The company has expanded from 1 city to 10 cities within 7 months. Its operating footprint has also grown from 5 micromarkets to more than 150 neighbourhood clusters.
A typical micromarket covers an area of roughly 1.5-2 kilometres.
Several companies are expanding in the instant home services category. Startup Snabbit recently raised $30 million in funding as it increased its presence across major metros.
Urban Company, which operates a larger home services platform, has also been investing in its instant services offering called InstaHelp.
The organised home services segment in India remains small compared with the informal domestic help market. Companies such as Pronto are attempting to build structured networks of workers and standardised service delivery as demand grows in urban areas.
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Published on: Mar 4, 2026, 9:09 AM IST

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