Lab-Grown Diamond Startup Ethera Secures ₹25 Crore from BlueStone for Expansion

Ethera, a Lab-grown diamond jewellery startup, has secured ₹25 crore in funding from jewellery retailer. As per news reports, the capital will be used for store expansion and operational requirements. 

The Bengaluru-based company was founded in 2024 by Nitesh Jain and Sharad Arora. It currently operates five retail stores across Bengaluru and New Delhi, in addition to its online platform with nationwide delivery. 

Offline Expansion 

The company plans to use a major portion of the funding to open new outlets in the coming weeks. Additional locations are also under consideration as part of its retail expansion. 

Part of the capital will be allocated towards supply-chain improvements, technology systems, and internal processes required to manage a larger store network. 

Ethera Product Offering 

Ethera focuses on contemporary jewellery intended for everyday wear. The company says it introduces more than 200 new designs each month. 

Its products use IGI-certified lab-grown diamonds set in BIS-hallmarked gold. Each piece undergoes a 40-point quality check before sale, according to the company. 

Read More: Soaring Gold Prices Push Titan Towards Lab-Grown Diamonds; Middle-Class Demand Under Pressure! 

Conclusion 

The funding is expected to support Ethera’s store expansion and operational set-up as it scales its presence in the lab-grown diamond jewellery segment. 

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