KisaanSay Secures ₹34 Crore Led by NABVENTURES to Expand Direct-from-Origin Food Business

Direct-from-origin food brand KisaanSay has secured fresh funding to accelerate its expansion and strengthen its farm-to-consumer model.  

The investment reflects growing interest in traceable and technology-driven food supply chains. 

Funding Details and Investor Participation 

KisaanSay has raised ₹34 crore in a funding round led by NABVENTURES through its AgriSURE Fund. The round also saw participation from senior industry leaders, although specific names were not disclosed. 

AgriSURE is a SEBI-registered Category II Alternative Investment Fund backed by the Government of India through the Ministry of Agriculture and Farmer Welfare and NABARD. 

Managed by NABVENTURES, the fund focuses on supporting technology-led agri and rural startups while strengthening farm-to-market linkages and farmer producer organisations. 

Commenting on the investment, NABVENTURES Managing Director Vikas Bhatt said the funding will help the company expand by leveraging NABARD’s ecosystem, including its network of farmer producer companies. 

Use of Funds and Growth Strategy 

The company plans to deploy the capital across multiple areas. These include expanding its distribution network, increasing investments in marketing and brand building, and strengthening internal teams. 

In addition, KisaanSay aims to build a full-stack technology infrastructure to support its operations. The funds will also be used to improve supply chain efficiency and deepen its presence across product categories, indicating a focus on both scale and operational efficiency. 

Business Model and Operations 

Founded by Nitin Puri, Vaishali Mehta and Manoj Karki, KisaanSay operates a model centred on 100% single-origin food products. The company focuses on traceability and provenance, connecting farmers directly with consumers. 

Currently, the company offers more than 100 products across 12 categories. It works with 25 farmer enterprises and supports around 50,000 farmers spread across 9 states.

Its products are available through multiple channels, including its own website, e-commerce platforms, quick-commerce platforms, and selected offline retail stores in the Delhi-NCR region. 

Read More: Everstone Capital-Backed Wingify Secures ₹1,381 Crores in Fresh Capital Through Rights Issue! 

Conclusion 

With fresh capital and institutional backing, KisaanSay is focusing on scaling its distribution, strengthening its supply chain and enhancing its technology capabilities, as it continues to build a traceable farm-to-consumer food brand. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.  

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.