D2C Fashion Brand MyDesignation Secures ₹40 Crore Funding from RPSG Capital Ventures

MyDesignation, a Kerala based direct to consumer (D2C) fashion and lifestyle brand founded by Swaroop Krishnan and Gopika B Raj in 2020, announced a Series A round of ₹40 crore on Feb 23, 2026. 

Funding Details and Investor Participation 

The ₹40 crore round was led by RPSG Capital Ventures with participation from existing investors Veltis Capital, Multiply Ventures and Dominor Investments. The company previously secured $1.25 million in a seed round in Feb 2025. The new capital brings total external funding to approximately $1.25 million plus ₹40 crore. 

Business Model and Customer Reach 

MyDesignation operates on a digital first model while expanding its physical presence. It reports serving more than 1 million customers across India and notes a high repeat purchase rate. All product designs are created internally, with no reliance on external intellectual property. 

Read More: Pluto Mobility Secures $2 Million Seed Funding to Develop EV Delivery Vehicles! 

Planned Allocation of Funds 

The founders stated that the ₹40 crore will be deployed across three areas: increasing offline store footprint, hiring senior talent in marketing, finance and supply chain, and launching a mobile application to enhance the shopping experience. 

Geographic Expansion and Offline Strategy 

Current offline locations include major cities such as Bengaluru, Kochi, Thiruvananthapuram and Kozhikode. The brand plans to expand cluster wise to tailor designs to regional cultures, focusing on South India and Maharashtra. The aim is to achieve annual recurring revenue of ₹100 to ₹150 crore within the next 12 months. 

Conclusion 

MyDesignation’s ₹40 crore Series A funding, led by RPSG Capital Ventures, supports its offline expansion, talent acquisition and mobile app launch, while the company continues to serve a broad customer base with internally designed fashion products. 

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