B2C Fresh Produce Platform Pluckk to Raise ₹100 Crore from Euro Gulf Investment at $58 Million Valuation

As per news report, Business-to-consumer fresh produce platform Pluckk is set to raise ₹100 crore (approximately $11 million) in a new funding round from existing investor Euro Gulf Investment, following its $10 million investment in March 2025. 

Pluckk to Raise ₹100 Crore in Series C Funding Round 

Pluckk's board has passed a special resolution to issue 3,471 Series C CCPS at an issue price of ₹2,88,112 each to raise ₹100 crore or $11 million from Euro Gulf Investment.  

According to filings accessed from the Registrar of Companies, the fresh proceeds will be used to drive aggressive growth, service interest on debentures, and meet other corporate requirements.  

Based on Entrackr's estimates, the company's valuation is expected to reach approximately $58 million post-allotment. This round follows Euro Gulf Investments' $10 million investment in the company in March 2025. 

Company Background and Financial Performance 

Founded in 2021 by Pratik Gupta, Pluckk operates a farm-to-fork platform delivering fresh, lifestyle-focused produce to consumers.  

The company offers trendy food options including vegan products, low-carb alternatives, and items positioned around gut health and immunity.  

Prior to this round, the company had secured $15 million to date, including its $5 million seed funding from Exponentia Ventures. Pluckk previously acquired DIY meal kit platform KOOK for $1.3 million and nutrition brand Upnourish for $1.4 million. 

Read More: Qualcomm Ventures backs Indian AI with $150 Million Fund for Affordable On‑Device Solutions! 

Revenue Growth and Market Position 

For the fiscal year ended March 2025, the Mumbai-based company's revenue doubled to ₹85 crore. However, its losses also widened to ₹55 crore in the last fiscal year from ₹41 crore in FY24.  

According to Pluckk, the revenue growth was driven by greater focus on fresh and clean-label categories such as fresh meal kits, cold-pressed juices, plant protein bars, and frozen berries.  

The company is investing in farm-to-fork sourcing, product development, and AI-enabled technology to improve customer experience and ensure quality at scale. Pluckk competes with players such as Gourmet Garden and Kisankonnect in the online fresh produce segment. 

Conclusion 

Pluckk is set to raise ₹100 crore from existing investor Euro Gulf Investment in a Series C funding round at an estimated post-allotment valuation of $58 million. The company reported doubled revenue of ₹85 crore for FY25 with widened losses of ₹55 crore, and plans to use the funds for growth initiatives and corporate requirements. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.