Amazon has announced plans to expand Amazon Now, its ultra-fast delivery service, to customers in more than 300 cities across India as the company seeks to scale its delivery-in-minutes network.
The company said Amazon Now has become the fastest-growing ecommerce business unit in Amazon India, with orders doubling every quarter since its launch.
Amazon Now is currently available to more than 50 million customers across over 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar, and Kochi.
As part of its expansion strategy, Amazon plans to scale up its network of micro fulfilment centres and urban fulfilment centres across the country.
The company said the expanded infrastructure will support a broader range of products, including groceries, fruits and vegetables, frozen foods, personal care items, fashion and beauty products, small appliances, and home and kitchen products.
Amazon said customers will continue to have access to multiple delivery options across categories.
The platform currently offers tens of thousands of products that can be delivered within minutes or a few hours. In addition, customers can access more than 1 million products through same-day delivery and over 4 million products through next-day delivery. Millions of additional products remain available through Prime Delivery.
According to the company, Prime members who begin using Amazon Now typically increase their shopping frequency on the platform.
Alongside the expansion announcement, Amazon introduced 'Sammaan', a welfare programme designed for delivery associates supporting its ecommerce and quick commerce operations in India.
The initiative will be funded in part through Amazon India's previously announced US$300 million investment in operations and associate well-being.
The programme aims to support thousands of delivery associates across Amazon's logistics network through a range of welfare measures.
The Sammaan programme includes:
Education scholarships for delivery associates' children
Enhanced health and life insurance benefits
Access to government benefits and financial inclusion programmes
On-road safety measures
Expansion of the Ashray rest centre network
Amazon said it plans to expand its Ashray rest centres to 250 locations during the year. These centres will be open to delivery associates across the industry.
Amazon plans to expand Amazon Now to more than 300 cities across India as it scales its ultra-fast delivery network. The company has also launched the Sammaan programme to provide education, insurance, safety and welfare benefits to delivery associates supporting its ecommerce and quick commerce operations.
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Published on: Jun 24, 2026, 3:03 PM IST
Rakesh Deshmukh
Rakesh Deshmukh is a financial content specialist with around 3 years of experience writing impactful content across equities, mutual funds, IPOs, and personal finance. At Angel One, he decodes real-time market trends and breaking news, helping investors and traders stay updated. He also helps investors make informed decisions by simplifying market fundamentals and technical analysis. He holds a bachelor’s degree in commerce.
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