Zee Entertainment share price surged over 12% on Thursday, accompanied by a significant volume surge of more than 2.5 times on the BSE, extending its recent rally.
The ongoing rally also helped the stock close above the ₹100 mark after a long period. Additionally, the stock surpassed its November 2025 high during today's trading session.
The recent surge in Zee Entertainment share price comes amid reports that the company is nearing a deal to secure the India media rights for the 2026 FIFA World Cup after Reliance Industries-backed JioStar reportedly exited the bidding process.
In an exchange filing last week, Zee confirmed that it is in discussions with FIFA regarding broadcasting and streaming rights for the tournament in India. The company stated that the move aligns with its strategy to build a competitive sports content portfolio.
The 2026 FIFA World Cup is scheduled to be held from June 11 to July 19, 2026, across the United States, Canada, and Mexico.
According to media reports, JioStar had submitted a final offer of approximately $15 million before withdrawing from the process, citing limited time available for monetisation before the tournament begins.
Zee Entertainment exited the sports broadcasting business in 2016 after selling Ten Sports to Sony Pictures Networks India for $385 million.
The company re-entered the sports segment in 2021 through the acquisition of long-term global media rights for the International League T20 (ILT20), in a deal estimated between $100 million and $150 million.
As part of its broader sports broadcasting strategy, Zee Entertainment plans to launch 4 dedicated sports channels that are Unite8 Sports 1 and Unite8 Sports 1 HD in Hindi, along with Unite8 Sports 2 and Unite8 Sports 2 HD in English.
The channels will offer content in both Hindi and English, strengthening the company's sports broadcasting portfolio.
Earlier in May 2026, Zee Entertainment Enterprises reported a consolidated net loss of ₹104 crore for Q4 FY26, compared to a net profit of ₹188 crore in the corresponding quarter of the previous year.
Revenue from operations declined 7% year-on-year to ₹2,025 crore from ₹2,184 crore reported in Q4 FY25.
The company's EBITDA loss stood at ₹269 crore during the quarter, compared with a loss of ₹285 crore in Q4 FY25 and ₹240 crore in Q3 FY26.
Adjusted EBITDA declined 51% year-on-year and 42% quarter-on-quarter, reflecting continued pressure on profitability.
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As of June 4, 2026, Zee Entertainment Enterprises share price closed at around ₹106.45, up 12.59% during the session.
The stock has rallied more than 17% in the past 1 month and gained around 30% over the past 3 months.
The company's market capitalisation increased to around ₹10,224.73 crore following the recent rally.
Zee Entertainment share price extended its recent rally and crossed the ₹100 mark, while also surpassing its November 2025 high during Thursday's trading session, supported by a significant surge in trading volumes on the BSE. While Zee Entertainment reported a loss and lower revenue in Q4 FY26, the company's plans to launch new sports channels and expand its sports content portfolio remain key developments for investors to watch.
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Published on: Jun 4, 2026, 4:10 PM IST
Rakesh Deshmukh
Rakesh Deshmukh is a financial content specialist with around 3 years of experience writing impactful content across equities, mutual funds, IPOs, and personal finance. At Angel One, he decodes real-time market trends and breaking news, helping investors and traders stay updated. He also helps investors make informed decisions by simplifying market fundamentals and technical analysis. He holds a bachelor’s degree in commerce.
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