Zee Entertainment Share Price Surges Over 8%; Zee5 Names Shipra Wahi as Chief Sales Officer

Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer for its video streaming platform ZEE5, as per news reports.  

The company said the appointment is part of its plans to strengthen the platform’s digital advertising and revenue operations. 

Wahi will be based in Noida and will report to Sandeep Mehrotra. She will oversee sales, strategy, and operations for Zee5’s digital business. 

Focus on Advertising Revenue 

The company said Wahi’s role will include working on monetisation opportunities and improving the platform’s digital sales structure.  

Zee Entertainment added that advertisers are increasingly looking for integrated and data-based advertising solutions across digital platforms. 

According to the company, Zee5’s advertising business remains an important area as online video consumption and competition in the streaming sector continue to grow.  

Mehrotra said the digital advertising market is changing steadily and companies are focusing more on measurable advertising formats.  

He added that strengthening Zee5’s monetisation plans remains a priority for the business. 

Experience Across Sectors 

Wahi has more than 20 years of experience across financial services, e-commerce, consulting, and consumer technology sectors.  

Her work experience includes sales operations, partnerships, and revenue management roles. 

In a statement, Wahi said Zee5 has built a base in the streaming market, and the company will continue working on advertising systems and partner engagement. She added that the focus would remain on developing long-term revenue opportunities for the platform. 

The company also said newer monetisation models and advertising formats are expected to be part of Zee5’s digital business plans going forward. 

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Zee Entertainment Enterprises Share Price Performance  

As of May 27, 2026, 12:09 pm, Zee Entertainment Enterprises share price was trading at ₹89.96, up 8.67% from the previous closing price. 

Conclusion 

The appointment comes as media and streaming companies continue to increase focus on digital advertising revenue amid rising competition in India’s online entertainment and OTT market. 

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