Thomas Cook India Share Price Gains Over 1%; Signs MOU With Government of Gujarat to Promote Domestic Tourism

Thomas Cook (India) Limited has entered into a strategic MOU with the Government of Gujarat to promote the state as a key domestic tourism destination. 

Signed during the Vibrant Gujarat Summit 2026, the collaboration combines Gujarat Tourism’s destination development plans with Thomas Cook India’s distribution network and expertise to drive awareness, visitation, and structured training for travel professionals.

Thomas Cook Strategic Partnership Details

The MOU was formalised on January 12, 2026. The partnership aims to enhance Gujarat’s visibility and appeal among Indian travellers through coordinated marketing and destination promotion initiatives.

Focus Areas of Collaboration

The agreement will focus on multiple areas, including awareness campaigns, structured training programs for Thomas Cook India travel experts and channel partners, and product development to highlight Gujarat’s cultural, heritage, spiritual, wildlife, and experiential tourism offerings. 

The goal is to increase domestic tourist arrivals and improve engagement across key source markets.

Government Support to Thomas Cook India

As part of the MOU, the Government of Gujarat will assist Thomas Cook India in obtaining required permissions, registrations, and approvals under applicable state policies and regulations, facilitating smoother implementation of promotional initiatives and partnerships.

Thomas Cook (India) Share Price Performance

Thomas Cook (India) Limited’s shares traded higher in early session on 14 January 2026. As of 11:40 AM, the stock was priced at ₹139.88, up ₹1.41 or 1.02% from the previous close of ₹138.47. 

The share opened at ₹138.60, reached a high of ₹141.50, and touched a low of ₹138.60, with a VWAP of ₹140.74.

Read More: KP Group Signs MoU with Gujarat Government for ₹4,000 Crore Renewable Energy Push.

Conclusion

The partnership between Thomas Cook India and Gujarat Tourism highlights a coordinated effort to strengthen domestic tourism promotion. By combining marketing initiatives, travel expert training, and government support, the collaboration seeks to increase tourist engagement and showcase Gujarat’s diverse tourism offerings.

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