Tata Elxsi and Evergent Launch Subscription Hub for Media and Telecom Operators

Tata Elxsi and Evergent have launched Subscription Hub, a ready-to-deploy digital storefront that helps telecom and media companies offer and manage bundled subscription services. The platform aims to simplify fragmented ecosystems and create seamless customer experiences.

Driving Revenue and Loyalty

With Subscription Hub, operators can combine services like entertainment, gaming, education, productivity, and financial tools into one easy-to-use package. This not only creates new revenue streams but also helps improve customer loyalty and brand differentiation.

Advanced, Flexible Platform

The platform is cloud-native, API-driven, and supports deployment across SaaS, hybrid cloud, or on-premises, meeting diverse operator needs. Built-in analytics provide insights on churn, customer value, and revenue optimisation, enabling smarter business decisions.

Combining Strengths

• Evergent offers strong expertise in managing the entire subscription lifecycle, backed by secure integrations with worldwide content providers and payment platforms.
• Tata Elxsi, with 30+ years in telecom and media, adds product engineering, AI-powered analytics, and integration expertise to ensure rapid deployment and reduced costs.

Together, they position operators to transform into digital lifestyle providers.

Industry Voices

Vijay Sajja, CEO of Evergent, said the partnership helps operators lead digital transformation, not just adapt. Ajay Kumar Meher of Tata Elxsi added that Subscription Hub will help traditional players evolve with new ways for customers to discover and manage services.

Showcasing at IBC 2025

The platform will be highlighted in a joint webinar on September 4, 2025, and later presented at the IBC Show in Amsterdam from September 12–15, with live demos scheduled for September 13.

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Tata Elxsi Share Price Movement

Tata Elxsi share price (NSE: TATAELXSI) stood at ₹5,439.50 as of September 4, 2025, 2:30 pm IST, up by 0.22% for the day. The stock opened at ₹5,473 and touched a high of ₹5,493 and a low of ₹5,366.50 during the session. With a market capitalisation of ₹32,680 crore, Tata Elxsi trades at a P/E ratio of 45.47 and offers a dividend yield of 1.38%. The stock has a 52-week high of ₹8,142.15 and a 52-week low of ₹4,700.00. The company pays a quarterly dividend of ₹18.77 per share.

Conclusion

Subscription Hub marks a big step in redefining how media and telecom operators manage subscriptions. By blending technology, analytics, and bundled offerings, Tata Elxsi and Evergent are helping operators unlock growth, enhance customer experiences, and stay competitive in the digital era.

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