Heritage Foods Reduces Dairy Prices Ahead of Festivals, Passing GST Benefits to Consumers

In a move to extend relief to consumers ahead of the festive season, Heritage Foods has reduced prices across a wide range of dairy products. This price cut follows the recent GST rate rationalisation, offering consumers the full benefit of tax relief on products like milk, ghee, cheese, paneer, butter and ice cream.

Price Cuts on Key Dairy Products After GST Rate Revision

Heritage Foods announced slashed prices for several dairy items, ensuring lower costs to consumers during the festival months. UHT milk has seen a reduction of ₹3 per litre, while there is no change for fresh milk, which remains GST exempt. Ghee and cheese prices are down by ₹50 per kg, and butter also sees a similar ₹50 per kg cut. Paneer is cheaper by ₹25 per kg, giving vegetarian households savings on staple purchases.

Ice Cream Becomes More Affordable

The relief extends to frozen dairy, too. Heritage’s ice cream packs have also been given a festive discount. The 950 ml pack is now priced ₹35 lower, while the 700 ml pack is reduced by ₹20. These changes not only improve consumer access but also boost market competitiveness at the onset of the consumption-driven festive quarter.

Consumer-Centred Pricing Strategy

Heritage Foods’ decision to pass on 100% of the GST rate cut positions the company as proactive and consumer-focused. Such efforts align with seasonal demand surges and help in easing household monthly dairy expenses. This strategy also supports volume-driven sales growth without placing added pressure on consumer budgets.

Read More: GST Cuts Won’t Lower Prices of Your Daily Milk Pouches!

No Change in Fresh Milk Prices Due to GST Exemption

Although fresh milk prices remain unchanged, this is because it’s exempt from GST. The emphasis has thus been on GST-liable items where the benefits could be visibly passed on. This move is expected to be well-received, especially in urban markets where packaged dairy is a regular consumer good.

Heritage Foods Share Price Performance

On September 18, 2025, Heritage Foods Limited share price opened at ₹498.65 on NSE, above the previous close of ₹488.10. During the day, it surged to ₹540.00 and dipped to ₹496.15. The stock is trading at ₹530.75 as of 1:04 PM. The stock registered a significant gain of 8.74%.

Over the past week, it has moved up by 8.94%, over the past month, it has moved up by 12.06%, and over the past 3 months, it has moved up by 20.93%.

Conclusion

Heritage Foods' move to cut prices ahead of the festive season reflects its commitment to value and transparency. The revised rates, made possible by lower GST slabs, benefit consumers across product categories while encouraging celebratory purchases.

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