Despite speculation, households won’t see any price drop in their daily pouch milk supply following the latest GST reforms. India’s leading dairy brands Amul and Mother Dairy clarified that fresh pouch milk, including Full Cream, Toned, and Cow Milk, will remain unaffected.
The reason? Pouch milk has always been exempt from GST, making the new tax cuts irrelevant.
As per news reports, earlier claims of a ₹3–4 reduction in pouch milk prices under GST 2.0 are inaccurate. Since pouch milk has always carried zero GST, the recent tax changes have no impact on its pricing.
The impact of the GST cut will be felt in Ultra-High Temperature (UHT) milk. The GST rate on UHT milk has been reduced from 5% to nil, making it cheaper. UHT milk undergoes high temperature processing and is packed in Tetra Packs, giving it a longer shelf life without refrigeration.
The new measures, announced by Finance Minister Nirmala Sitharaman on September 3, were termed the “Next-Gen GST Reform.” These sweeping changes aim to reduce household costs, aid farmers and businesses, and ease pressure on consumers.
However, for daily milk buyers, only UHT milk not fresh pouch milk sees a benefit.
Read More: GST Rate Cut 2025: 400 Items to Get Cheaper From Sep 22, Govt Tells Retailers to Show Discounts.
For millions of households dependent on fresh milk pouches, there’s no change in pricing as GST exemptions already applied. The real savings will show up in UHT milk purchases, offering longer shelf-life options at a lower cost, while everyday pouch milk remains business as usual.
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Published on: Sep 17, 2025, 12:09 PM IST
Neha Dubey
Neha Dubey is a Content Analyst with 3 years of experience in financial journalism, having written for a leading newswire agency and multiple newspapers. At Angel One, she creates daily content on finance and the economy. Neha holds a degree in Economics and a Master’s in Journalism.
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