FSSAI Issues Notices to 14 Food Brands Including Emami Healthy & Tasty, The Health Factory and Troovy

The Food Safety and Standards Authority of India (FSSAI) has issued notices to 14 food business operators (FBOs) for alleged violations related to misleading brand names, trade names and product claims under the Food Safety and Standards Act, 2006. 

The regulator said the notices were issued after it found that certain product names and marketing claims could potentially mislead consumers. FSSAI has directed the food business operators to comply with the prescribed labelling and display regulations. 

Which Brands Received FSSAI Notices? 

The notices have been issued to the following brands: 

Why Were These Brands Flagged? 

According to FSSAI, the notices relate to misleading trade names, product descriptions, and marketing claims that may create an incorrect impression among consumers. 

Plan B 

The regulator stated that Plan B's "Plant Based Vegan" branding may mislead consumers into believing the products are vegan, despite the company not having the required vegan food endorsement in its FSSAI licence. 

The Health Factory 

The Health Factory's "Zero Maida Whole Wheat Bread" and "Zero Maida Pizza Base" have been questioned as the products contain chakki fresh atta and wheat gluten, making the "Zero Maida" claim potentially misleading under applicable regulations. 

Neuherbs 

FSSAI said the trade name "True Vitamin" is neither defined nor recognised under existing regulations and may mislead consumers. 

Troovy 

Products including "Healthy Mix Veggie Chips" have been flagged for using the term "Healthy" despite containing multiple other ingredients. 

Healthy Master, Healthy Choice, Emami Healthy & Tasty and Health Aid 

The regulator said the brand names and taglines used by these companies may mislead consumers regarding the nature of their products and appear to contravene applicable FSSAI regulations. 

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Organic Claims Under Scanner 

FSSAI has also raised concerns over the use of "Organic" in the branding of Organic Wisdom, Shine Organic, Two Brothers Organic Farms and World of Organic. 

According to the regulator, these products do not have NPOP/PGS certification, the FSSAI Jaivik Bharat logo or the required organic endorsement, making the branding potentially misleading. 

Other Product Claims Flagged 

FSSAI also questioned Storia Juice Pomegranate, stating that its branding could create the impression that it is entirely pomegranate juice despite containing only 4% pomegranate juice concentrate. 

Lota Water's "Feel The Difference" claim regarding the addition of minerals in packaged drinking water has also been flagged, with the regulator stating that such claims may not comply with existing regulations.