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Greycells Education, since February 2004, has been building a track record to establish itself in the media and entertainment space. Greycells was primarily initiated to deliver content within the entertainment industry - with relevance in outsourcing of shooting, animation, graphics, and post production services. The Company has implemented various projects for the domestic & international audiences. The presence of the Company in the media & entertainment space and the lack of trained professionals in the Industry lead to a natural product extension to Greycells bouquet of offerings - Education within the Creative Industry. The Company forayed into the vocational training space in Media & Entertainment by acquisition of EMDI (Bombay) Pvt Ltd & EMDI (Overseas) FZ LLC. Based out of Mumbai, the company has been marshalling its talent pool and resources to contribute relevant, top-of-the-line work in the field of education, both in India and abroad. Headquartered at Mumbai, Greycells runs the EMDI brand of media education in India and the Middle-East across multiple campuses with a focus on Event Management, Radio education, Public Relations, Advertising and other media based management programs. With a strategic acquisition in Access Atlantech Edutainment (I) Ltd. (AAT), Greycells now imparts vocations education in both the management & technology sides of Media & Entertainment. Headquartered at Chennai AAT runs high end technology based courses in Media and Entertainment domain. AAT has associations with world leaders such as SAE, Digidesign, Qantum etc offering education in Sound Engineering, Games and Games design, Digital Filmmaking and media management programs. The courses are affiliated to the Dibrugarh University, Assam. Greycells also manages the Business India Institute of Finance (BIIF), from its first centre at Delhi. Greycells also has a Joint Venture with EDUHUB Education Pvt Ltd, to offer the EMDI brand of courses in the central suburbs of Mumbai. The JV has also launched a one of its kind Under graduate & Post graduate offerings in Sports Management under the trade name International Institute of Sports Management.