
Ujjivan Small Finance Bank share price traded higher during morning trade on Tuesday after The Economic Times reported that the lender had entered the wealth and affluent banking segment, targeting around ₹200 crore in mutual fund assets under management (AUM) during its first year of operations.
The Bengaluru-based small finance bank is expanding its wealth offerings to strengthen its liability franchise and cater to affluent customers.
The bank has commenced mutual fund distribution as part of its strategy to retain customers who are increasingly allocating their savings to market-linked investment products.
According to The Economic Times, Ujjivan Small Finance Bank is also introducing several offerings for affluent customers, including:
Dedicated relationship managers
Hybrid wealth lounges across major cities
The premium 'Ivory' banking programme
Investment advisory through a fintech partnership
As reported by The Economic Times, Hitendra Jha, Head of Retail Liabilities, TASC & TPP at Ujjivan Small Finance Bank, said the lender is targeting around ₹200 crore of mutual fund AUM in the first year.
He added that the bank started distributing mutual funds around 2 months ago as it builds its wealth management business.
"We are looking around ₹200 crore of mutual fund AUM in the first year," Jha told The Economic Times. Jha also said the bank is gradually building its wealth capabilities with a dedicated team and external advisory support.
The bank currently has a team (wealth) of around 40 professionals, including relationship managers and senior relationship managers.
The bank has launched its premium 'Ivory' programme for affluent customers and is setting up hybrid wealth lounges across 116 branches in its top 8 cities, including Mumbai, Delhi, Bengaluru, Hyderabad, Pune and Ahmedabad.
According to Jha, the bank is currently focused on affluent banking rather than private banking, targeting customers with a total relationship value (TRV) of around ₹30 lakh and above.
To strengthen its investment offerings, Ujjivan Small Finance Bank has also partnered with a fintech company to provide investment advisory services while it continues to build its in-house wealth management capabilities.
As of July 7, 2026, at 11:04 AM, Ujjivan Small Finance Bank share price was ₹62.20 each on the NSE, up ₹2.42 or 4.05%.
The stock opened at ₹59.90, touched an intraday high of ₹62.45, and a low of ₹59.89.
Ujjivan Small Finance Bank has expanded into the wealth and affluent banking segment by launching mutual fund distribution, introducing premium banking offerings, and partnering with a fintech firm for investment advisory. The lender is targeting ₹200 crore in mutual fund AUM during the first year of its wealth business.
Read stock market news in Hindi. Head to Angel One's share market news in Hindi for comprehensive coverage.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jul 7, 2026, 11:14 AM IST

Rakesh Deshmukh
Rakesh Deshmukh is a financial content specialist with around 3 years of experience writing impactful content across equities, mutual funds, IPOs, and personal finance. At Angel One, he decodes real-time market trends and breaking news, helping investors and traders stay updated. He also helps investors make informed decisions by simplifying market fundamentals and technical analysis. He holds a bachelor’s degree in commerce.
Know MoreWe're Live on WhatsApp! Join our channel for market insights & updates
