Senco Gold Reports 6% Decline in Gold Sales for FY26; Silver Sales Jump 35%, Diamonds Up 9%

Senco Gold reported a 6% decline in gold sales for the fiscal year ending March 2026. Meanwhile, the company experienced significant growth in silver and diamond sales, indicating a shift in consumer preferences amidst rising gold prices. 

Decline in Gold Sales and Rise in Silver & Diamond Demand 

The company revealed a 6% year-on-year decline in gold volumes for FY26. The steep rise in gold prices is cited as the primary reason for this decline.  

On the other hand, silver volumes surged by 35% year-on-year, driven by consumers prioritising long-term value. Diamond volumes also saw a 9% increase, indicating a preference shift towards natural diamonds. 

Strong Performance in Q4 Driven by Weddings and Gifting 

Senco Gold reported its highest-ever retail sales for Q4 FY26, amounting to ₹1,731 crore—a 35% increase from the previous year.  

The robust performance was majorly driven by the wedding season, Valentine's Day gifting, and the Old Gold Exchange programme, which continued to bolster demand. 

Read More: Muthoot Finance, IIFL Finance, and Manappuram Finanace Now Hold More Gold Than Central Banks of UK, Singapore, Brazil! 

Senco's Strategic Adjustments Amidst High Gold Prices 

In the backdrop of high gold prices, Senco has implemented around 40-50% hedging to manage price volatility and liquidity risks.  

The company also noted a consumer shift towards lightweight jewellery or lower caratage to manage costs effectively. Senco plans to enhance the performance of lightweight jewellery in the coming fiscal year. 

Outlook for FY27 

Senco Gold aims for a 20% revenue growth in the current fiscal year, backed by its expanding network and strong brand presence.  

It is focused on maintaining a vigilant approach towards capital allocation and improving the performance of its subsidiaries and newly established showrooms. 

Senco Gold Share Price Performance  

As of May 27, 2026, at 2:04 PM, Senco Gold share price on NSE was trading at ₹343.00 down by 1.75% from the previous closing price. 

Conclusion 

Senco Gold's FY26 performance highlights the impact of high gold prices on consumer behaviour, with a notable shift towards silver and diamond purchases. The company's strategic focus on managing risks and leveraging market opportunities sets a foundation for potential growth in FY27. 

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