Maruti Suzuki India Limited has onboarded five early-stage startups to co-create and deploy new-age technology solutions across manufacturing, logistics, safety and quality functions, strengthening its push towards intelligent and sustainable operations.
The initiative forms part of the company’s Maruti Suzuki Incubation Program (MSIP), run in partnership with IIM Bangalore’s NSRCEL, and focuses on scaling proof-of-concept projects into live operational deployments.
The newly selected startups: AugurAI, Aatral, Zen Mobility, Indus Vision and Proxgy will work across high-impact operational areas. AI-driven visual inspection tools will be deployed to detect defects in complex components, finished vehicles and supplier-manufactured parts, enabling higher precision and reduced human error in manufacturing lines.
These solutions aim to strengthen quality assurance, eliminate visual defects and improve consistency across Maruti Suzuki’s expanding production footprint, particularly as the company manages a broader product and powertrain portfolio.
Zen Mobility will support electric mobility adoption for last-mile delivery of spare parts and accessories, helping reduce logistics emissions while improving efficiency.
Proxgy’s IoT-based smart wearables and AI systems will focus on real-time workplace safety monitoring, particularly in high-risk areas such as crane-lifting zones, with automated alerts and intervention capabilities.
Together, the technologies are expected to enhance employee safety, operational reliability and sustainability outcomes across factories and logistics hubs.
“In an increasingly complex operating landscape, defined by evolving consumer preferences, growing scale, an expanding product and powertrain portfolio, varying regulations across nearly 100 export markets, and an increasing focus on sustainability, technology has become a strategic enabler.
Embedding new age intelligent technologies across business functions is critical to sustaining excellence, navigating complexity, and enabling long term, agile growth. Our program is a win-win proposition for both budding entrepreneurs and the Company.
The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last mile delivery of aftermarket parts; and enhanced safety for employees at the workplace,” said Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, as per press release.
Read More: Maruti Suzuki Begins Global Export of Victoris SUV Badged as 'Across’!
As of January 30, 2026, MSIL share price is trading at ₹14,580 per share, reflecting a surge of 0.54% from the previous closing price.
The onboarding underscores Maruti Suzuki’s strategy of integrating startup-led innovation directly into core operations, enabling faster adoption of AI, IoT and electric mobility solutions at scale.
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Published on: Jan 31, 2026, 9:49 AM IST
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