As per a PTI news report, Maruti Suzuki India Limited has announced a strategic move to protect the prices of its entry-level car models amid planned price increases.
The company has assured buyers that prices will remain stable for specific small car models booked before June 14, 2026.
Maruti Suzuki has launched a price protection scheme targeting its small car range. This initiative covers models such as the Alto K10, S-Presso, Celerio, and WagonR.
By booking any of these models before June 14, 2026, customers will be shielded from the upcoming price hike scheduled to take effect from June 2026.
The automobile giant had previously announced that vehicle prices would increase by up to ₹30,000 due to inflationary pressures.
The price protection scheme aims to maintain car affordability, especially for first-time buyers who typically consider cost as a significant factor.
Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India, highlighted the importance of not deterring customers due to pricing shifts.
This initiative is also part of a broader effort to facilitate increased access to vehicle ownership across India.
In addition to the price protection scheme, Maruti Suzuki has introduced an innovative financial product called Suhana Safar.
This new offering is a recurring deposit-backed auto loan aimed at assisting customers facing challenges in meeting down payment requirements.
Customers can match car EMI payments with monthly deposits, eventually using the accumulated sum as a down payment.
The scheme has already garnered interest, with approximately 8,000 enquiries and over 1,700 bookings, according to company reports.
Read More: Maruti Suzuki to Launch India's 1st Flex-Fuel WagonR Capable of 100% Ethanol Use; Launching June 5, 2026!
As of June 10, 2026, at 10:20 AM, Maruti Suzuki India share price on NSE was trading at ₹13,104.00 down by 0.12% from the previous closing price.
Maruti Suzuki's launch of a price protection scheme for select small car models, along with the Suhana Safar loan option, underscores its commitment to keeping vehicles affordable for consumers. The schemes aim to assist potential buyers in securing purchases without facing immediate price hikes, thereby promoting vehicle ownership during financially challenging times.
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Published on: Jun 10, 2026, 10:34 AM IST
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