Perplexity CEO Aravind Srinivas Hails Arattai as Zoho Hits 3,50,000 Signups in 3 Days

Zoho’s homegrown messaging app Arattai has created a significant buzz in the digital world, reaching 3,50,000 daily sign-ups within just 3 days of its renewed launch, prompting Perplexity CEO Aravind Srinivas to publicly commend Zoho CEO Sridhar Vembu.

Zoho's Arattai Sees 100X Surge, Wins Global Praise

Initially launched as an experimental app, Arattai has emerged as a serious rival to WhatsApp. Its user base skyrocketed from 3,000 to 3,50,000 in 3 days, marking over a 100X traffic increase. 

Zoho’s co-founder, Sridhar Vembu, disclosed that this surge came much earlier than their planned November feature rollout. Aravind Srinivas, CEO of Perplexity AI, congratulated Zoho on social platform X, appreciating the app’s impressive adoption and strategic relevance in India’s data privacy climate.

Privacy and Features Driving User Trust

Arattai, meaning “chat” in Tamil, blends standard features like chats, voice/video calls, groups, and media sharing, with the promise of user privacy. It supports multiple devices, including desktop and Android TV. Unlike global competitors, Arattai claims not to monetise user data. While end-to-end encryption is currently enabled on calls, Zoho assures chat encryption is in development.

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Government Support and Public Sentiment Boost Growth

The sudden rise was aided by endorsements such as Union Education Minister Dharmendra Pradhan's recommendation encouraging Indians to adopt local apps, with Arattai among them. Tech influencers also praised the app, calling it a potential “WhatsApp killer” due to its sleek performance and national relevance.

Scaling Infrastructure Amidst Overwhelming Demand

Zoho is facing infrastructure challenges, including delayed OTPs and app lags. Sridhar Vembu noted the team is working around the clock to meet this scaling demand and preparing for another projected 100X surge in upcoming phases. Server expansions and tech upgrades are currently in full swing.

Conclusion

Arattai's explosive growth in 3 days highlights Indian users’ rising preference for secure, locally made digital tools. With strong government and industry support, Zoho is rapidly adjusting its infrastructure to sustain the demand while reinforcing its commitment to user privacy.

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