Dream11 Enters the US and UK Markets as Part of International Expansion

 Fantasy sports platform Dream11 has expanded its presence to 11 new countries. As per the news reports, the company has launched its services in the United States, the United Kingdom, Australia, and the United Arab Emirates, along with New Zealand, Canada, Malaysia, Nepal, Bangladesh, South Africa, and Sri Lanka. 

Expansion After Regulatory Changes

The expansion follows changes in India’s online gaming laws, which affected Dream11’s main source of revenue. Earlier, about 95% of the company’s income and all of its profits came from paid fantasy contests. These were restricted under the new regulations, prompting the platform to switch to a free-to-play model supported by advertisements and sponsorships.

No Cash-Based Games Overseas

According to Moneycontrol, Dream11 will not introduce real-money contests in the newly added markets. The company will continue with the free-to-play version in all countries included in this phase of expansion. Dream Sports, the parent company of Dream11, did not share any official statement regarding the development.

Advertising Partnerships

Dream11 has been focusing on building its advertising business since shifting its model. It has recently onboarded brands such as Swiggy, Astrotalk, and Tata Neu. The platform currently offers ad formats like banners and sponsored contests. These are aimed at different user segments based on geography, age, and interests.

User Data

Dream11 has reported having around 10 million daily active users and a total user base of more than 250 million. Nearly 70% of its users are aged between 18 and 35, while about 25% fall in the 35-60 age group. The company has also introduced a new feature called Flex, which allows users to create private fantasy leagues and set their own rules.

Company Overview

Dream Sports, founded by Harsh Jain and Bhavit Sheth in 2008, owns Dream11 along with other ventures such as FanCode, DreamSetGo, Dream Game Studios, Dream Money, and Dream Sports Foundation. In 2021, the company was valued at around $8 billion after raising $840 million from multiple investors.

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Conclusion

Dream11’s expansion to 11 new countries comes as the company adjusts to India’s gaming laws. The platform will continue to run free-to-play fantasy sports across its new international markets.

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