TVS Motor to Acquire Engines Engineering to Establish New Global Design Hub

On 25th September 2025, TVS Motor Company Limited announced a landmark move to reinforce its global innovation strategy. The company has established a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy, following its acquisition of 100% ownership in Engines Engineering S.p.A., a renowned Italian automotive design and engineering firm with expertise in MotoGP racing, advanced prototyping, and performance motorcycle innovation.

Acquisition Details And Purpose

TVS Motor described the new CoE as a concept-to-product innovation hub, seamlessly integrating Engines Engineering’s creativity and racing expertise with its own global R&D network. This initiative is designed to accelerate product development, strengthen technological leadership, and enhance speed to market. 

Alongside expanding design flexibility, the move is expected to enrich the company’s premium product portfolio, spanning high-displacement motorcycles, advanced scooters, and next-generation electric platforms. Importantly, the CoE will also support Norton Motorcycles, TVS’s British subsidiary, enabling the brand to develop modern luxury motorcycles that combine cutting-edge performance with its iconic heritage.

Key Focus Areas And Strategic Impact

The CoE’s agenda is centred on 3 core areas: design leadership and engineering excellence, with focus on digital simulation, modular platform development, and rapid prototyping; future mobility technologies, including AI-driven design tools, advanced material applications, and digital integration for sustainable, connected vehicles; and global talent and collaboration, attracting world-class professionals and fostering partnerships with universities, startups, technology leaders, and suppliers.

Through this initiative, TVS Motor aims to reduce product development cycles and expand access to global talent pools. It will also strengthen Norton’s pipeline of high-performance motorcycles and reinforce the company’s aspiration to enhance the quality of life globally through sustainable and compelling mobility solutions.

About TVS Motor Company

TVS Motor Company is a leading global manufacturer of two- and three-wheelers with a legacy of over 100 years. The company operates four state-of-the-art manufacturing facilities in India and Indonesia and exports to 80 countries.

TVS owns Norton Motorcycles in the UK, one of the most emotive luxury motorcycle marques, and TVS Ebike Company AG in Switzerland, which holds a leading position in the e-bike market. Through innovative and sustainable processes, TVS Motor continues to build internationally accepted products of the highest quality.

Read More: TVS Motor Launches TVS King Deluxe Plus CNG 3-Wheeler in Tanzania!

TVS Motor Company Share Price Performance 

As of September 26, 2025, at 10:45 AM, TVS Motor Company share price is trading at ₹3,451.10 per share, reflecting a gain of 1.25% from the previous closing price.

Conclusion

The establishment of the Global Centre of Excellence in Bologna, underpinned by the acquisition of Engines Engineering S.p.A., marks a defining chapter in TVS Motor’s growth journey. By combining racing expertise with engineering innovation, the company is positioned to deliver premium, connected, and electric mobility solutions while strengthening Norton’s standing as a modern luxury motorcycle brand.

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