Samsung Electronics Appoints TM Roh as Co-CEO and Device Experience Head

Samsung Electronics announced on Friday, November 21, that TM Roh, its mobile chief, has been appointed as co-CEO and head of the device experience division. This division manages the company’s mobile phone, TV and home appliance businesses. The move reinstates Samsung’s traditional co-CEO structure, which separates oversight of chip and consumer divisions. The company had been operating under a sole-CEO setup since the sudden death of co-CEO Han Jong-Hee in March.

Leadership Restructure at Samsung

TM Roh has been serving as acting head of the consumer business since April, following Han’s passing. His appointment formalises the leadership role and strengthens Samsung’s consumer electronics strategy. The co-CEO structure now divides responsibilities between Roh and Jun Young-hyun, who leads the semiconductor division.

Focus on Core Businesses

Samsung’s memory chip and mobile businesses have been its strongest performers this year. The memory segment is benefiting from favourable market conditions and progress in narrowing the gap with rivals in the AI chip race. Jun Young-hyun continues to oversee this division, driving advancements in semiconductor technology.

Strategic Moves and Governance

Earlier this month, Samsung appointed a new head for its business support office, a key decision-making body serving chairman Jay Y Lee. This unit acts as a strategy hub, coordinating across Samsung Group’s diverse businesses, including chips, smartphones, shipping and pharmaceuticals. Analysts describe it as a mini-control tower within the conglomerate.

Samsung Electronics shares fell 4.2% as of 01:05 GMT, compared to a 3.2% decline in the benchmark KOSPI. The market reaction reflects investor caution amid leadership changes and broader market volatility.

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Conclusion

Samsung’s leadership reshuffle marks a return to its traditional governance model, aiming to strengthen oversight across consumer and semiconductor divisions. TM Roh’s appointment is expected to reinforce the company’s mobile and device experience strategy. Meanwhile, the memory chip business remains a key growth driver under Jun Young-hyun’s leadership. Market sentiment, however, remains cautious as shares declined following the announcement.

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