With the income tax return (ITR) filing season underway, fintech platforms are widening their offerings beyond payments and lending. PhonePe and JioFinance have now entered the digital tax filing segment by launching ITR filing services starting at ₹24, targeting individual taxpayers as well as small businesses.
Powered by tax compliance platform TaxBuddy, the new services combine self-filing options with professional assistance, allowing users to complete tax-related formalities without leaving the apps.
The new tax modules enable users to file income tax returns digitally while also accessing features such as tax liability estimation, deduction planning, GST compliance and tax regime comparison.
Instead of navigating multiple websites, taxpayers can manage filing, calculate eligible deductions and track return or refund status through a single interface.
The rollout highlights how fintech companies are increasingly building comprehensive financial ecosystems that extend beyond their core payment services.
JioFinance has relaunched its tax filing service for the current assessment year with a new rewards component. Taxpayers using the platform can earn JioPoints worth up to 25% of the filing fee, which can later be redeemed across partner brands and offers.
The platform also provides guided filing, professional tax consultation and planning tools that help users compare the old and new tax regimes, estimate tax outgo and maximise deductions available under the Income Tax Act.
According to the company, taxpayer information is processed through TaxBuddy's secure filing infrastructure.
PhonePe has introduced a dedicated Tax Filing section that offers self-filing, expert-assisted ITR filing and GST return services for merchants and businesses.
For taxpayers with multiple income sources or complex filings, expert plans include assistance with tax computation, return preparation, selecting the appropriate tax regime and handling income tax notices. The integrated approach is designed to reduce paperwork and simplify compliance for users.
The launch of low-cost tax filing services by PhonePe and JioFinance reflects the next phase of India's fintech evolution. By combining affordable pricing with tax planning tools and professional support, both companies are positioning themselves as end-to-end financial service platforms while making digital tax filing more accessible during the ongoing ITR season.
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Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Published on: Jul 10, 2026, 3:50 PM IST
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