Titan Made Its Watches With 89.26% Recycled Brass in FY26!

Titan Company is best known for its jewellery, watches and lifestyle products, but a significant sustainability shift is unfolding behind the scenes. The company has substantially increased the use of recycled materials in its manufacturing operations, signaling a deeper commitment to circular economy practices and reduced dependence on virgin mining inputs.

According to Titan’s FY26 Business Responsibility and Sustainability Report, the watch and wearables division recorded a sharp rise in recycled brass usage, while recycled gold adoption also moved higher across the company’s operations.

Recycled Brass Becomes the New Standard

The most notable achievement was in the watches business, where recycled brass accounted for 89.26% of total brass consumption in FY26, compared with 75.05% in FY25.

This means that nearly nine-tenths of the brass used in Titan’s watch manufacturing now comes from recycled sources. The shift significantly reduces the environmental impact associated with traditional metal extraction, processing and transportation.

For an industry that relies heavily on precision engineering and premium finishes, the milestone demonstrates that recycled materials can meet stringent quality standards without compromising product performance.

Recycled Gold Usage Also Moves Higher

Titan’s sustainability efforts are extending beyond watches into its jewellery business, which remains the company’s largest revenue contributor.

The report showed that recycled gold usage increased to 35.68% in FY26. By incorporating more recycled gold into its supply chain, Titan is reducing its exposure to the environmental and ethical challenges often associated with gold mining.

This strategy also aligns with evolving consumer preferences, particularly among younger buyers who are increasingly seeking products backed by responsible sourcing practices.

Why Investors Are Paying Attention

From a financial perspective, greater reliance on recycled materials can offer several long-term advantages:

• Lower dependence on volatile commodity supply chains
• Reduced exposure to mining-related disruptions
• Improved resource efficiency
• Stronger alignment with global ESG investment criteria

For a company of Titan’s scale, these benefits can translate into improved supply chain resilience and potentially lower input risks over time.

Read more: Nestle Share Price in Focus as Board Declares ₹2 Per Share Special Dividend for Shareholders.

Conclusion

Titan’s FY26 sustainability disclosures reveal a company quietly reshaping its manufacturing model. With 89.26% recycled brass usage in its watch division and rising adoption of recycled gold, Titan is moving beyond traditional sustainability messaging toward measurable circular economy execution.

The development highlights how a leading Indian consumer brand is integrating environmental responsibility into core operations while continuing to compete in the premium segment. If this trajectory continues, Titan could emerge not only as a market leader in watches and jewellery, but also as a benchmark for sustainable manufacturing in India.

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