
Ola Electric has unveiled its Holi Mahotsav, marking a new phase in India’s electric motorcycle journey. On the occasion of Holika Dahan, the company announced that its Roadster range will now start at ₹79,999, positioning electric motorcycles directly at par with entry-level petrol-powered bikes.
According to the company, this pricing move aims to make electric motorcycles more accessible and accelerate the shift toward sustainable mobility.
The Roadster X portfolio is now available in multiple battery configurations:
The Roadster X+ variant is priced at ₹1,09,999 for the 4.5 kWh option and ₹1,89,000 for the 9.1 kWh configuration.
With these revisions, Ola Electric is targeting customers seeking both affordability and extended range options.
As part of the celebrations, the company has introduced a limited-time Muhurat Mahotsav, offering special festive prices during designated 90-minute “shubh Muhurat” windows. Prices during these windows will be revealed live and apply to limited units.
Additionally, customers can avail an 8-year extended warranty on select S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) models during the festive period.
The company also highlighted its Ola Insiders community, which includes over one million customers. During the Muhurat Mahotsav, Insiders will receive an additional benefit worth ₹5,000.
The program offers upgrade benefits up to ₹50,000, add-on benefits up to ₹20,000, and referral rewards of up to ₹5,000 in Ola credits.
On March 4, 2026, Ola Electric share price (NSE: OLAELEC) opened at ₹24.00. At 11:00 AM, the share price of Ola Electric was trading at ₹24.91, up by 3.45% on the NSE.
Also Read: Ola Electric Plans to Reduces Store Network to 550 Amid Sales Decline!
With aggressive pricing, limited-time festive offers, and exclusive customer benefits, Ola Electric is positioning its Roadster lineup as a compelling alternative to petrol motorcycles. The Holi Mahotsav campaign underscores the company’s strategy to drive mass adoption of electric mobility while rewarding its growing customer base.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a private recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Mar 4, 2026, 11:07 AM IST

Nikitha Devi
Nikitha is a content creator with 7+ years of experience in the financial domain. Specialising in personal finance, investments, and market insights, Nikitha simplifies complex financial topics, making them accessible to readers.
Know MoreWe're Live on WhatsApp! Join our channel for market insights & updates
