Nestlé India Cuts Maggi Pack Sizes by Up to 9% While Keeping Prices Unchanged

Written by: Aayushi ChaubeyUpdated on: 7 Jul 2026, 5:04 pm IST

Nestlé India has reduced the weight of Maggi noodle packs by up to 9% across multiple SKUs without changing retail prices, as rising palm oil and packaging costs put pressure on margins.

Nestlé India has reduced the quantity of its flagship Maggi instant noodles across several pack sizes while retaining their maximum retail prices (MRPs). This move aimed at managing rising input costs without burdening consumers with direct price hikes.

The grammage cuts, ranging from 7% to 9%, come amid higher prices of palm oil and packaging materials, highlighting the growing cost pressures facing India's fast-moving consumer goods (FMCG) sector.

The strategy, often referred to as "shrinkflation," allows companies to preserve affordability by reducing product quantity instead of increasing prices.

Maggi Pack Sizes Reduced Across Product Portfolio

Distributor checks indicate that Nestlé India has revised the weight of nearly its entire Maggi portfolio.

The ₹7 pack has been reduced from 35 grams to 32 grams, while the ₹10 pack now contains 48 grams, down from 52 grams. Similarly, the ₹15 pack has been cut from 75 grams to 70 grams.

Larger packs have also been resized. The ₹30 pack has been reduced from 150 grams to 140 grams, the ₹60 pack from 300 grams to 280 grams, the ₹90 pack from 450 grams to 420 grams, and the ₹120 pack from 600 grams to 560 grams. Except for the smallest SKU, most packs have seen a reduction of around 7%.

Rising Input Costs Prompt Shrinkflation Strategy at Nestle India

The move comes as FMCG manufacturers grapple with rising raw material costs, particularly for palm oil and packaging materials, which have put pressure on profit margins.

Instead of implementing outright price increases, companies are increasingly opting for smaller pack sizes to maintain key price points, especially in value-conscious segments where even modest price hikes can affect consumer demand.

Maggi Remains a Key Revenue Driver

Maggi continues to be one of Nestlé India's largest and most profitable brands. Industry estimates suggest the instant noodles franchise contributes nearly 25% of the company's revenue while generating EBITDA margins of around 25%, making it a critical earnings driver.

Conclusion

Nestlé India's decision to reduce Maggi pack sizes underscores the inflationary challenges confronting FMCG companies. By adopting shrinkflation instead of raising retail prices, the company aims to protect affordability while safeguarding margins. As commodity costs remain elevated, similar strategies could continue to shape pricing decisions across the consumer goods industry.

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Published on: Jul 1, 2026, 11:02 AM IST

Aayushi Chaubey

Aayushi Chaubey is a finance enthusiast with a year of experience in the market research industry. She loves to decipher the impact of real-world developments on stock markets and how investors can make smart investment decisions to meet their long-term goals.

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