Nazara Technologies Limited has announced a significant international acquisition aimed at strengthening its position in AI-led gaming, marking a strategic expansion into scalable global gaming platforms.
The company, through its UK subsidiary, will acquire a 50% controlling stake in Bluetile Games and BestPlay Systems for a consideration of $100.3 million (₹918 crore).
The transaction is structured with additional performance-linked earn-outs of up to $98.2 million (₹898 crore), aligning future payouts with financial performance.
Nazara also holds an option to increase its stake over time, indicating a phased ownership approach focused on long-term value creation.
Bluetile operates a portfolio of globally popular casual and social mobile games, with 375 million downloads and 22 million monthly active users across titles.
BestPlay complements this ecosystem through its reward-based engagement platform, adding 2.2 million monthly active users and enhancing player acquisition, retention, and cross-promotion capabilities.
Together, the platforms create a robust, integrated gaming ecosystem supported by AI-driven development, live operations, and data-led optimisation.
For CY2025, Bluetile and BestPlay reported combined revenue of $153.6 million (₹1,405 crore) and EBITDA of $27.7 million (₹254 crore), reflecting a profitable and scalable business model.
The companies have demonstrated consistent growth over recent years, driven by portfolio expansion and disciplined execution across international markets.
The acquisition strengthens Nazara’s ambition to build a globally scalable AI-enabled gaming platform.
By integrating Bluetile’s development capabilities with BestPlay’s engagement engine and Nazara’s publishing strength, the combined entity is positioned to accelerate:
This integrated approach is expected to enhance efficiency across the gaming lifecycle while improving user acquisition and retention metrics.
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As of March 19, 2026, at 9:45 AM, Nazara Technologies share price is trading at ₹252.25 per share, reflecting a decline of 1.18% from the previous closing price.
Nazara’s acquisition marks a decisive step towards building a globally competitive, AI-driven gaming platform, strengthening its position in the evolving digital entertainment landscape.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Mar 19, 2026, 10:54 AM IST
Team Angel One
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