Maruti Suzuki India Limited has selected 6 startups under the 10th cohort of its flagship Accelerator Program to co-create next-generation technology and AI-driven business solutions aimed at improving operational efficiency, product development, and customer experience.
The selected startups: Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar, and Swiftex, will receive paid Proof of Concepts (PoCs) to work alongside Maruti Suzuki on developing practical business applications.
The company said the selected startups will help strengthen multiple operational areas including plant safety, predictive maintenance, material traceability, dealer support systems, and product development cycles.
Among the selected firms:
The initiative reflects Maruti Suzuki’s increasing focus on integrating AI, automation, analytics, and digital tools into manufacturing and mobility operations.
Hisashi Takeuchi said “As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, strengthen material traceability to support our circularity efforts, and help our dealer sales executives engage with customers more efficiently.”
He added, “At Maruti Suzuki, we are committed to support Government of India’s ‘Startup India’ initiative through our innovation programs.
These programs provide startups mentorship, access to our facilities, and opportunities to work with our teams in real business situations. This helps startups refine and scale their ideas while also helping us modernise our operations and become future-ready.”
Maruti Suzuki stated that over the last seven years, it has screened more than 6,800 startups, engaged with over 250 ventures, and onboarded 34 startups as long-term partners delivering business solutions.
The company currently operates multiple innovation platforms including Maruti Suzuki accelerator, Maruti Suzuki incubation program, mobility challenge,and nurture, a pre-incubation platform for early-stage startups.
These programs are designed to strengthen innovation within the automobile manufacturing and mobility ecosystem while accelerating adoption of emerging technologies.
Read More: Maruti Suzuki Share Price in Focus; Chairman RC Bhargava Sees 10% Growth, Margins to Recover Gradually!
As of 13 May 2026, at 9:25 AM, Maruti Suzuki share price is trading at ₹13,197.00 per share, reflecting a surge of 0.19% from the previous closing price.
Maruti Suzuki’s latest startup collaboration initiative highlights the company’s broader push towards AI-led manufacturing, digital transformation, and future mobility solutions as competition intensifies across the automotive sector.
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Published on: May 13, 2026, 9:32 AM IST
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