Maruti Suzuki Incubation Program Onboards 5 Startups for AI, Battery Recycling Solutions

Maruti Suzuki India has partnered with 5 startups to innovate and enhance operational efficiency and customer engagement, as per news reports.  

The selected startups, MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI, are part of the 5th cohort of Maruti Suzuki's Incubation Program, organised with NSRCEL, the entrepreneurship hub at IIM Bangalore. 

Technological Integration for Enhanced Operations 

As part of this program, MiniMines will focus on recycling end-of-life lithium-ion batteries and extracting valuable materials. Easework AI will automate Maruti Suzuki's procurement workflows using agentic AI. Meanwhile, Sarvam AI will use GenAI agents with multilingual capabilities to improve customer interactions across various touchpoints. 

Siftly plans to employ generative AI to enhance Maruti Suzuki's brand visibility, and CodeMate AI will harness AI tools to expedite software application developments within the company's business processes. 

Maruti Suzuki's Commitment to Innovation 

Maruti Suzuki has been fostering innovation since 2019 with various programs such as the Maruti Suzuki Accelerator and the Mobility Challenge launched in 2021.  

The Nurture pre-incubation initiative was launched in 2023 with IIM Calcutta Innovation Park, while the FundRays investment-readiness program debuted in September 2025 with ISB Hyderabad. 

Read More: Maruti Suzuki Share Price in Focus; Plans 5 New Manufacturing Labs Across Gujarat ITIs! 

Achieving Practical Solutions Through Startups 

Over 7 years, Maruti Suzuki has screened nearly 7,400 startups, engaged with more than 250, and selected 38 as partners to develop practical solutions for real business challenges.  

As per the news report, Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India, emphasised the company's focus on addressing these challenges through startup collaboration. 

Maruti Suzuki India Share Price Performance  

As of June 29, 2026, at 12:31 PM, Maruti Suzuki India share price on NSE was trading at ₹13,493.00, down by 1.83% from the previous closing price. 

Conclusion 

Maruti Suzuki India partners with 5 startups via its Incubation Program to develop solutions for battery recycling, procurement automation, and customer engagement, with over 7,400 startups screened and 38 selected for partnership over 7 years. 

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