Kissht Enters Mutual Fund Distribution; Can It Launch Mutual Funds Now?

Kissht is expanding its presence beyond digital lending after its parent company, OnEMI Technology Solutions, announced that its wholly owned subsidiary, Invincible Minds, has received registration from the Association of Mutual Funds in India (AMFI) to distribute mutual fund products.
The move marks the company's entry into the wealth distribution segment and aligns with its strategy to diversify its financial services offerings.
Kissht Expands Beyond Its Core Lending Business
Invincible Minds received its AMFI Registration Number (ARN) on July 14, 2026. The registration is valid from July 13, 2026, to July 12, 2029, enabling the subsidiary to distribute mutual fund products. However, approval does not permit it to launch or manage mutual fund schemes.
OnEMI Technology Solutions incorporated Invincible Minds as a wholly owned subsidiary on June 17, 2026, with an initial paid-up capital of ₹9 crore.
The company had stated that the subsidiary would lead its expansion into non-lending businesses and allied financial services; a strategy outlined in its initial public offering (IPO) prospectus. With the AMFI registration now in place, the company can offer mutual fund distribution services, adding another financial product to its digital platform.
The expansion reflects OnEMI's efforts to diversify beyond its core lending business and broaden its presence across the financial services ecosystem.
What the AMFI Registration Allows
The AMFI Registration Number authorises Invincible Minds to distribute mutual fund schemes offered by asset management companies.
However, the registration is limited to distribution activities. It does not allow the subsidiary to sponsor, launch or manage mutual fund schemes, which require separate regulatory approvals.
OnEMI Technology Solutions Share Price Performance
As of July 17, 2026, at 12:07 PM, OnEMI Technology Solutions share price was trading at ₹310.45 on the NSE, down 3.33%.
The stock opened at ₹320.00 against the previous close of ₹321.15 and touched an intraday low of ₹309.10 during the session.
Conclusion
Kissht's entry into mutual fund distribution marks an important step in OnEMI Technology Solutions' strategy to expand beyond digital lending. Through its subsidiary, Invincible Minds, the company has entered the wealth distribution space, adding mutual fund distribution to its portfolio of financial services.
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Published on: Jul 17, 2026, 12:12 PM IST

Rakesh Deshmukh
Rakesh Deshmukh is a financial content specialist with around 3 years of experience writing impactful content across equities, mutual funds, IPOs, and personal finance. At Angel One, he decodes real-time market trends and breaking news, helping investors and traders stay updated. He also helps investors make informed decisions by simplifying market fundamentals and technical analysis. He holds a bachelor’s degree in commerce.
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