ITC Hotels Share Price in Focus; Board Approves 100% Acquisition of Zuri Hotels and Resorts

ITC Hotels share price is likely to remain in focus after the hospitality company announced the acquisition of a luxury resort property in Kumarakom, Kerala.
The company stated that it will acquire 100% stake in Zuri Hotels & Resorts Private Limited, which owns The Zuri Kumarakom, Kerala Resort & Spa, at an enterprise value of ₹205 crore on a debt-free and cash-free basis.
ITC Hotels Expands Luxury Portfolio Through Kerala Resort Acquisition
According to the company’s media statement, the acquisition will mark ITC Hotels’ first owned resort property in Kerala and strengthen its presence in the high-growth luxury leisure segment. The transaction is expected to be completed over the next few days.
The resort is spread across 18 acres along the Vembanad Lake and includes 72 rooms, villas, and cottages, including 38 villas and cottages built around a large man-made lagoon. The property also features multiple dining venues, event infrastructure, banquet facilities, and nearly 20,000 square feet of spa and wellness space.
ITC Hotels said the property will undergo renovation and be rebranded under the “ITC Hotels” brand after the acquisition.
The company expects the integration of its operational capabilities, loyalty ecosystem, culinary offerings, and distribution network to unlock significant value enhancement for the resort.
Company Expects Strong Revenue Upside from Resort Rebranding
The company stated that stabilised revenue from the resort is expected to rise to nearly three times the current levels after renovation and repositioning. ITC Hotels also indicated that the acquisition will diversify revenue streams across leisure tourism, wellness, destination weddings, corporate retreats, and MICE activities.
As per exchange filings, speaking on the occasion, Anil Chadha, Managing Director of ITC Hotels Limited said, “The acquisition of this exclusive property in Kumarakom marks a strategic cornerstone in our journey to expand ITC Hotels’ footprint into one of India’s most sought-after leisure destinations.
Kerala’s rich cultural heritage and breathtaking landscapes have always resonated with tourists, and we are thrilled to bring our luxury offerings to this serene backwater sanctuary.”
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ITC Hotels Share Price Performance
As of 15 May 2026, at 3:30 PM, ITC Hotels share price closed at ₹157.29 per share, reflecting a surge of 1.25% from the previous closing price.
Conclusion
The ₹205 crore acquisition strengthens ITC Hotels’ luxury hospitality portfolio and marks a strategic expansion into Kerala’s premium backwater tourism market.
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Published on: May 16, 2026, 9:34 AM IST

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