Emami Acquires Majority Stake in IncNut, Strengthens Vedix and SkinKraft Portfolio

Written by: Kusum KumariUpdated on: 7 May 2026, 7:33 pm IST

Emami buys 60% stake in IncNut for ₹321 crore to expand personalised beauty and skincare business with Vedix and SkinKraft brands.

Emami Limited has signed an agreement to acquire a 60% stake in IncNut Digital Pvt. Ltd. for ₹321 crore. The deal includes performance-based adjustments over 24 months. The company also plans to buy the remaining stake in 2 phases over the next 4.5 years, based on future performance.

About Vedix and SkinKraft

IncNut operates 2 well-known personalised beauty brands:

Vedix – Uses Ayurvedic principles combined with data and lifestyle inputs to create customised haircare products.
SkinKraft – Focuses on dermatology-based formulations using clinically tested ingredients for skin and hair concerns.

Both brands follow a data-driven, direct-to-consumer model, offering customised solutions based on individual needs.

Strategic Importance of the Deal

Vice Chairman & MD Harsha Vardhan Agarwal said the investment supports Emami’s strategy to grow in the fast-growing personalised beauty and personal care market.

He highlighted that:

Consumer demand is shifting toward customised and result-oriented products
Personalised beauty is expected to become a major long-term growth area
Vedix and SkinKraft will strengthen Emami’s portfolio alongside The Man Company and Brillare

Founder’s View on the Partnership

Chaitanya Nallan said the partnership will help the brands scale faster, improve innovation, and expand reach using Emami’s strong distribution and consumer expertise.

About Emami Limited

Founded in 1974, Emami is a leading FMCG company in personal care and healthcare products. Its portfolio includes popular brands like Navratna, BoroPlus, Fair & Handsome, Zandu Balm, Mentho Plus, and Kesh King. The company sells products in over 5.4 million retail outlets in India and operates in 70+ countries worldwide.

Emami Share Price Movement

Emami Limited share price (NSE: EMAMILTD) was trading at ₹454.80, up ₹2.60 (0.57%) on May 7, 2026. The stock opened at ₹454.80 and moved between an intraday high of ₹459.00 and a low of ₹446.40. The company currently has a market capitalisation of ₹19.85K crore and trades at a P/E ratio of 24.99. Over the past year, the stock has touched a 52-week high of ₹648.85 and a 52-week low of ₹385.50. It offers a dividend yield of 2.20%, with a quarterly dividend of ₹2.50.

Conclusion

The acquisition marks a major step for Emami to build a strong presence in personalised beauty and skincare. The deal combines IncNut’s technology-driven brands with Emami’s scale and distribution to capture future growth in the BPC market.

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Published on: May 7, 2026, 2:01 PM IST

Kusum Kumari

Kusum Kumari is a Content Writer with 4 years of experience in simplifying financial market concepts. Currently crafting insightful content at Angel One, She specialise in breaking down complex topics into easy-to-understand pieces, blending expertise in market fundamentals and technical analysis.

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