Emami Acquires Majority Stake in IncNut, Strengthens Vedix and SkinKraft Portfolio

Emami Limited has signed an agreement to acquire a 60% stake in IncNut Digital Pvt. Ltd. for ₹321 crore. The deal includes performance-based adjustments over 24 months. The company also plans to buy the remaining stake in 2 phases over the next 4.5 years, based on future performance.

About Vedix and SkinKraft

IncNut operates 2 well-known personalised beauty brands:

• Vedix – Uses Ayurvedic principles combined with data and lifestyle inputs to create customised haircare products.
• SkinKraft – Focuses on dermatology-based formulations using clinically tested ingredients for skin and hair concerns.

Both brands follow a data-driven, direct-to-consumer model, offering customised solutions based on individual needs.

Strategic Importance of the Deal

Vice Chairman & MD Harsha Vardhan Agarwal said the investment supports Emami’s strategy to grow in the fast-growing personalised beauty and personal care market.

He highlighted that:

• Consumer demand is shifting toward customised and result-oriented products
• Personalised beauty is expected to become a major long-term growth area
• Vedix and SkinKraft will strengthen Emami’s portfolio alongside The Man Company and Brillare

Founder’s View on the Partnership

Chaitanya Nallan said the partnership will help the brands scale faster, improve innovation, and expand reach using Emami’s strong distribution and consumer expertise.

About Emami Limited

Founded in 1974, Emami is a leading FMCG company in personal care and healthcare products. Its portfolio includes popular brands like Navratna, BoroPlus, Fair & Handsome, Zandu Balm, Mentho Plus, and Kesh King. The company sells products in over 5.4 million retail outlets in India and operates in 70+ countries worldwide.

Read More: Best Gold ETFs in India for May 2026: LIC MF, Aditya Birla Sun Life, ICICI Prudential and More Based on 5-Y CAGR.

Conclusion

The acquisition marks a major step for Emami to build a strong presence in personalised beauty and skincare. The deal combines IncNut’s technology-driven brands with Emami’s scale and distribution to capture future growth in the BPC market.

Want to track these market movements in Hindi? Visit Angel One News for daily updates and comprehensive share market news in Hindi.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks. Read all related documents carefully before investing.