Ather Energy Share Price Rises Over 3% on Announcement of Entry into Auto Insurance Distribution

Ather Energy, a prominent player in India's electric 2-wheeler market, has announced its entry into the auto insurance sector.  

This strategic move involves the creation of a wholly owned subsidiary that will function as a Corporate Agent, offering insurance services to Ather's extensive customer base. 

Ather Energy's New Insurance Subsidiary 

On December 19, 2025, Ather Energy confirmed its plans to venture into auto insurance distribution. The new subsidiary aims to provide seamless insurance services to Ather's customers by partnering with multiple insurers. This initiative is expected to streamline insurance offerings, enhance customer experience, and generate a steady revenue stream. 

By taking insurance distribution in-house, Ather Energy plans to innovate around electric vehicle-specific insurance products. This approach will simplify renewals and potentially improve attach rates over time, aligning insurance offerings with real EV usage patterns. 

Enhancing Customer Experience 

Ravneet Singh Phokela, Chief Business Officer at Ather Energy, emphasised the importance of a comprehensive ownership experience. By integrating insurance distribution into the Ather ecosystem, the company aims to make the process simpler and more transparent for customers. This move aligns with Ather's strategy to build a well-integrated ecosystem around its electric 2-wheelers. 

Ather's foray into auto insurance is part of its broader strategy to enhance the ownership experience. The company has been focusing on expanding its public fast-charging network, retail and service network, and enabling over-the-air updates to make the ownership journey seamless for its customers. 

Read More: Nykaa, Ather Energy, Ola Electric, and Other Startups: What Happened To Them After the IPO?! 

About Ather Energy 

Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy is a pioneer in the Indian electric two-wheeler market. The company launched its first electric scooter in 2018 and currently offers 9 variants across 2 product lines: the Ather 450 series and the Ather Rizta.  

Ather also operates the largest 2W fast charging network in India, with 4,322 chargers installed globally as of September 30, 2025. 

Ather Energy Share Price Performance 

As of December 19, 2025, at 2:51 PM, Ather Energy share price on NSE was trading at ₹688.20 up by 3.82% from the previous closing price. 

Conclusion 

Ather Energy's entry into the auto insurance sector marks a significant step in enhancing its customer offerings. By integrating insurance services with its existing ecosystem, Ather aims to provide a more seamless and comprehensive ownership experience for its electric two-wheeler customers. 

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