Birla Estates, a subsidiary of Aditya Birla Real Estate Limited, has recorded significant success with its luxury project, Birla Arika Phase 2, located in Sector 31, Gurugram, as per the exchange filings.
The project has achieved bookings worth ₹1,600 crore, with 97% of the residences sold within a month of its launch.
The luxury residential development, Birla Arika Phase 2, has been strategically placed in Central Gurugram, a well-connected and established residential area. With 152 out of 156 units sold, the project reflects a strong buyer confidence in Birla Estates' offerings.
The development is designed as a low-density community with expansive green spaces and four exclusive clubs, providing diverse lifestyle experiences.
K.T. Jithendran, MD & CEO of Birla Estates, highlighted the project's focus on design-led differentiation, emphasising the importance of superior everyday living experiences over mere scale.
Located in Sector 31, Birla Arika benefits from excellent connectivity to key commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar.
The project is also close to reputed educational institutions, healthcare facilities, and retail destinations, making it a preferred residential address in the NCR region.
Read More: Lodha Developers Reports Record Pre-Sales of ₹58.9 Billion in Q4FY26!
Birla Estates continues to strengthen its presence in the NCR with a growing portfolio of premium and luxury residential developments.
The earlier phase of Birla Arika recorded sales of approximately ₹3,000 crore, and the recent launch of Birla Pravaah in Gurugram achieved a 24-hour sell-out with bookings exceeding ₹800 crore.
Birla Estates Private Limited, a wholly-owned subsidiary of Aditya Birla Real Estate Limited, has quickly established itself as a preferred brand in the real estate industry.
The company develops premium residential housing in key markets and focuses on sustainability, execution excellence, customer centricity, and thoughtful design.
As of April 07, 2026, at 3:30 PM, Aditya Birla Real Estate share price on NSE was closed at ₹1,183.20 up by 0.38% from the previous closing price.
Birla Estates' achievement of ₹1,600 crore in bookings for Birla Arika Phase 2 underscores the strong demand for luxury residential offerings in Gurugram. The project's strategic location, design-led differentiation, and superior living experiences have contributed to its success.
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Published on: Apr 8, 2026, 8:17 AM IST
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