UK's NEXT Partners With Myntra to Open an Exclusive Store in Pune

As per the news reports, UK-based fashion giant NEXT has stepped up its India presence by unveiling its first exclusive brand outlet (EBO) at Pavilion Mall in Pune. The launch, carried out in partnership with Myntra Jabong India Pvt Ltd (MJIPL), the wholesale arm of Myntra, underscores India’s growing importance in NEXT’s international expansion playbook.

Store Launch And Partnership Details

The newly opened 7,100 sq. ft. store brings NEXT’s global retail experience directly to Indian consumers. As part of the tie-up, MJIPL will manage the distribution rights of NEXT products and work with licensed franchisee partners for store operations. This collaboration is also aimed at scaling NEXT’s omni-channel presence in India, covering both offline and online retail.

Expansion Strategy And Future Roadmap

Looking ahead, NEXT is preparing an ambitious expansion, with plans to establish over 50 points of sale across the country in the next 5 to 6 years. This includes a combination of exclusive outlets and shop-in-shop counters within major retail chains such as Shoppers Stop. Target cities in the pipeline include Hyderabad, Delhi, Mumbai, and Bengaluru, reflecting a strong focus on urban markets.

The company has positioned India as a key growth market globally, citing the country’s expanding consumer base, appetite for international fashion, and strong retail infrastructure as critical enablers of its strategy.

Industry Backdrop And Global Context

The timing of NEXT’s entry aligns with a surge in international brands eyeing India. Analysts from Cushman & Wakefield highlighted that, before the pandemic, about 12 foreign brands entered India annually. This number grew to 14 in 2023 and almost doubled to 27 by 2024, underscoring India’s rapid rise as a preferred retail destination.

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Conclusion

NEXT’s debut in Pune signals the beginning of a larger expansion strategy in India. With MJIPL as its partner, a robust plan for 50 outlets, and India’s growing role in global fashion, the brand is positioning itself to capture a significant share of the premium apparel market while competing with other global players, strengthening their local footprint.

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