
Bajaj Alternate Investment Management has received approval from the Securities and Exchange Board of India (SEBI) to begin Portfolio Management Services (PMS), as per PTI report. The approval allows the company to offer discretionary portfolio management to clients.
The firm is part of Bajaj Finserv and has so far operated through Alternative Investment Funds (AIFs).
The PMS licence adds another segment to the company’s investment platform. Alongside AIFs, the firm will now manage client portfolios directly in listed equities.
This structure allows investments to be tailored at an individual level, unlike pooled fund formats. It also enables quicker portfolio adjustments in response to market movements.
The PMS business will primarily cater to high net-worth individuals (HNIs) and ultra-high net-worth individuals (UHNIs). These categories typically require customised allocation strategies and active monitoring.
The company said portfolios will be built around selected ideas rather than broad diversification, with an emphasis on research-led decision-making.
According to the company, the PMS strategies will rely on fundamental research and internal investment frameworks. Portfolio construction will follow defined risk controls.
Technology tools are expected to be used for tracking portfolios and reporting. The focus remains on maintaining consistency in returns relative to risk over longer periods.
The launch comes amid increasing demand for customised investment approaches in listed equities. Investors are moving beyond standard products towards more flexible structures.
Changing global conditions and market volatility have also contributed to the shift, with a greater preference for actively managed portfolios.
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The PMS licence enables Bajaj Alts to offer direct portfolio management alongside AIFs. The firm now operates across both segments within listed and alternative investments.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Apr 7, 2026, 1:56 PM IST

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