Indian Government Launched Market Access Support (MAS) to Strengthen International Market Access

The Government of India today launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), approved by the Union Cabinet on 12 November 2025. Implemented under the NIRYAT DISHA sub-scheme, MAS aims to strengthen international market access for Indian exporters, with a focus on MSMEs, first-time exporters, and priority sectors.

Institutional Framework

The Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry of MSME, and Ministry of Finance, in coordination with Indian Missions abroad, Export Promotion Councils, Commodity Boards, and industry associations. The MAS Intervention adopts a structured, outcome-oriented approach to enhance buyer connect and India’s global market presence.

MAS will provide financial and institutional support for Buyer-Seller Meets (BSMs), international trade fairs and exhibitions, Mega Reverse Buyer-Seller Meets in India, and trade delegations to priority and emerging markets.

Planning and Participation Norms

A three-to-five-year advance calendar of major market access events will be prepared to ensure continuity and predictability. At least 35 per cent MSME participation is mandatory for supported events, with emphasis on new geographies and smaller markets. Delegations will generally include a minimum of 50 participants, with flexibility as required.

Financial Support and Digital Enablement

Revised cost-sharing norms and support ceilings have been introduced, with preferential assistance for priority sectors and markets. Exporters with a turnover of up to ₹75 lakh in the preceding year will be eligible for partial airfare support. All processes, from proposal submission to fund release and monitoring, will be conducted through https://trade.gov.in.

Monitoring and Future Enhancements

Mandatory online feedback will capture buyer quality, leads generated, and market relevance, enabling continuous refinement of MAS guidelines. New components for product demonstrations and proofs-of-concept, especially in technology-intensive and sunrise sectors, along with digital tools for lead tracking and market intelligence, will be rolled out in phases.

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The MAS Intervention is designed to provide Indian exporters with predictable market-entry pathways, stronger buyer engagement, and data-driven policy support, fostering deeper integration into global value chains and sustained export growth.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.