AU Small Finance Bank Launches AU Eternity to Attract India’s Affluent

AU Small Finance Bank (AU SFB), India’s largest small finance bank, has launched AU Eternity, a premium banking program designed for India’s growing affluent segment. The program combines advanced banking solutions with luxury lifestyle benefits powered by a partnership with Mastercard.

Exclusive Features of AU Eternity

Luxury Lifestyle Privileges
AU Eternity offers affluent customers a mix of curated experiences, including:

• Marriott Experience Certificates
• Amazon Prime memberships
• Golf lessons
• Movie tickets via BookMyShow
• Eazy Diner membership for fine dining

Personalised Wealth Management
Members gain access to dedicated relationship managers who provide the following:

• Tailored wealth and investment advice
• Financial planning solutions
• Exclusive support for achieving financial goals

Airport Dining and Travel Perks
An industry-first feature allows members to enjoy personalised dining at airport outlets. Additionally, Mastercard-backed AU Eternity debit cardholders get access to:

• International airport lounges
• Luxury dining options
• Bespoke travel benefits

A Lifestyle-Driven Approach

AU SFB developed AU Eternity after analysing the preferences of high-income Indians, recognising their need for more than traditional banking. The program allows customers to group family and business accounts, access free banking services, and enjoy reduced cross-currency fees.

Growing Demand for Experiential Luxury

Uttam Tibrewal, Executive Director & Deputy CEO of AU SFB, highlighted that India’s affluent segment is growing rapidly, with a projected CAGR of 16% to reach 1.65 million by 2027. He emphasised that affluent customers are increasingly focused on lifestyle experiences in addition to wealth growth.

Gautam Aggarwal, Division President of South Asia at Mastercard, added that modern affluent consumers seek personalised financial solutions that align with their ambitions, including exclusive privileges and luxury travel experiences.

AU Eternity bridges the gap between premium banking and lifestyle benefits. It offers a blend of financial growth, luxury privileges, and unique lifestyle experiences for affluent individuals and young investors.

On December 17, AU Small Finance Bank share price opened at ₹579.75, reached a high of ₹580.00, and dropped to a low of ₹573.35, trading at ₹573.80 as of 9:39 AM.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.