Choice International Gets SEBI Nod to Launch Mutual Fund Operations

On Friday, August 1, 2025, Choice International Ltd announced that its subsidiary, Choice Asset Management Company (Choice AMC), has received the final regulatory approval from the capital market regulator, the Securities and Exchange Board of India (SEBI) to begin operations as a full-fledged Asset Management Company (AMC).

With this regulatory green light, the Mumbai-based financial services group is officially stepping into the mutual fund industry. The company aims to broaden its portfolio of offerings across the financial services ecosystem, leveraging its new AMC arm to reach a wider base of investors.

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Phased Launch of Passive Investment Products

Choice AMC will focus on launching passive investment products as part of its initial strategy. These will include index funds and exchange-traded funds (ETFs), which are designed to offer low-cost, diversified exposure to a range of market indices.

Commenting on the development, Arun Poddar, CEO of Choice International, said:

"This approval marks a significant milestone in the expansion of our financial services portfolio and reinforces our long-term commitment to delivering comprehensive and accessible investment solutions. The mutual fund platform will initially focus on passive products, in line with our objective to build a stable, scalable, and professionally managed asset management business under a strong regulatory and governance framework.”

Expanding the Choice Group Footprint

The launch of Choice AMC marks a key step in the group’s ambition to become a holistic financial powerhouse. With operations spanning broking, investment banking, lending, and now mutual funds, the Choice Group is positioning itself as a one-stop destination for retail and institutional investors alike.

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