Senco Gold Shares Fell Over 2% After Releasing Q2 Business Update: Revenue Rose 6.5% YoY

On October 9, 2025, Senco Gold shares fell over 2%, reaching a day low of 330.60 at 09:40 AM, after opening at 339.95 on the BSE. The fall in Senco Gold shares follows the release of the Q2FY26 and 1HFY26 business update.

In Q2 FY26, gold prices averaged ₹1,16,500, marking an all-time high and reflecting an 8% increase quarter-on-quarter and a significant 43% rise year-on-year. This uptrend was driven by robust global demand from central banks, strong investment inflows into ETFs, and resilient consumer sentiment despite elevated price levels. Comparatively, gold prices stood at ₹1,00,800 in Q1 FY26 and ₹75,300 in Q2 FY25.

Strong 1HFY26 Performance

For H1 FY26, the Company delivered a strong performance with total revenue growing by 17.8% year-on-year. The retail segment grew by 16%, supported by a Same-Store Sales Growth (SSSG) of 7.5%.

 In Q2 alone, revenue rose 6.5% YoY despite challenging macro factors, including:

• A high base in Q2 FY25 due to a custom duty cut,
• Seasonal slowdown during the Shraddh period (Sept 7–21),
• Temporary shift in consumer spending towards capital goods following a notable GST cut,
• Weather disruptions in Kolkata and parts of West Bengal caused by heavy rains and localized flooding post-Shraddh.

Retail Expansion on Track

• The retail footprint expanded with 5 new showroom launches in Q2, taking the total count to 184 stores (excluding Sennes-branded outlets). The additions include:
• Four new domestic showrooms: one company-owned outlet in Kolkata and three franchise stores—one in Bihar and two in West Bengal.
• One new international showroom in Dubai.
• Additionally, SIS (Shop-in-Shop) formats grew from 19 to 24 locations, reinforcing the brand's omnichannel strategy.

Growth in Sennes Brand

The Sennes brand continued its expansion with the opening of a new exclusive showroom in Hyderabad, bringing the total standalone store count to 8. The SIS presence of Sennes also expanded significantly, surpassing 100 counters across both COCO and FOFO Senco stores.

Also Read: Gold Rate: Dubai vs India Gold Prices on October 9, 2025

Category-Wise Performance

Demand for Diamond Jewellery remained strong, with value growth of 12% in Q2 FY26. For H1 FY26, diamond jewellery recorded 31% value growth and 14% volume growth. Silver jewellery also witnessed notable traction, achieving a sharp 54% YoY growth in value terms.

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