Reliance Brands Inks Long-Term Franchise Deal to Bring MAX&Co to India

Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures, has signed a long-term master franchise agreement with Italian fashion label Max&Co., part of the Max Mara Fashion Group. 

The partnership is the brand’s entry into the Indian market, with its first store expected to open in Mumbai in early 2026.

First Store in Mumbai by 2026

The Mumbai outlet will offer Max&Co.’s full collection, including apparel, accessories, and its ‘&Co.llaboration’ capsules, special limited-edition lines developed with artists, designers, and cultural figures. After the Mumbai launch, RBL plans to expand the brand to other major Indian cities through a phased rollout.

Italian Brand with Global Reach

Founded in 1986, Max&Co. operates more than 400 stores across several countries. The brand is known for its contemporary approach to fashion, design-driven products, and mix-and-match styling. It focuses on versatility and everyday wearability, combining Italian craftsmanship with modern aesthetics.

Statements from Both Companies

Maria Giulia Prezioso Maramotti, Brand Divisional Director at Max&Co. and Board Member of Max Mara Fashion Group, said the company views India as a vibrant and evolving market that aligns with its values of creativity and self-expression.

Isha Ambani, Executive Director of Reliance Retail Ventures, said the collaboration shows the company’s commitment to expanding its portfolio of international fashion labels in India.

Reliance Brands’ Global Portfolio

Established in 2007, Reliance Brands manages over 90 global brands and operates more than 1,590 stores across India. Its portfolio includes names such as Burberry, Armani Exchange, Valentino, Tory Burch, and Tiffany & Co. The company also owns global retail assets, including Hamleys, the world’s oldest toy store.

Read More: Mukesh Ambani Leads Forbes 2025 List as India’s Richest Sees $100 Billion Wealth Drop!

Reliance Industries Share Price Performance

As of October 30, 2025, 09:16 AM, Reliance Industries share price was trading at ₹1,498.40, a 0.39% decrease from the previous closing price.

Conclusion

The partnership between Reliance Brands and Max&Co. adds another international fashion label to India’s retail sector. The first store will open in Mumbai in 2026, followed by expansion across major cities.

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