Myntra Launches B2B E-Commerce for Business Customers

Ahead of the festive season, Myntra has introduced a new capability allowing businesses to shop directly from its platform, as per the news reports. The feature is designed to help retailers, small enterprises, and corporate buyers procure fashion, beauty, and lifestyle products in bulk while enjoying GST-related benefits and smoother purchase processes.

Features and Rollout Plan

The initiative will be launched in two phases. The first phase, already live, enables instant GST-compliant invoicing for registered businesses. The second phase will expand the offering to include bulk order processing and supply chain optimisation, creating a more robust B2B experience on Myntra.

Through this move, Myntra is opening access to its catalogue featuring thousands of brands, giving businesses the convenience of reliable sourcing and the assurance of authentic products.

Management Comments

As per the news reports, Bharath Kumar BS, Senior Director of Revenue & Growth at Myntra, said: “With this new capability coming just in time for the festive season, we are extending unprecedented convenience to retailers and businesses, ensuring they can confidently source products with ease and speed. It strengthens the ecosystem by solving the critical challenge of transparency and credibility for our brand partners and supply reliability for our business shoppers, to be able to, in turn, serve their end user better.”

Read More: Myntra Reports Over 1,674% Jump in Net Profit to ₹548.3 Crore in FY25!

Conclusion

By introducing B2B access, Myntra is broadening its role beyond a consumer-facing marketplace. The move not only enhances business convenience but also supports brand partners with greater transparency and reach, reinforcing Myntra’s position as a key player in India’s festive retail ecosystem.

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