Mukesh Ambani’s Reliance Jio Ends 1GB/Day Plans, Hikes Base Tariff to ₹299

Reliance Jio has quietly pulled its entry-level 1GB per day plan, leaving users with no choice but to purchase higher data allowances. This move marks a notable change in the telecom giant’s portfolio, coming at a time when competitive pressure and looming tariff increases are reshaping user habits across India’s vast mobile market.

As per news reports, Jio has removed the previous plan, so subscribers will now have to choose the ₹299 plan to get 1.5 GB of data per day for 28 days.

User Shift and Subscriber Numbers

The official Jio website now highlights 1.5GB per day as the base plan, with the previous ₹249, 1GB/day for 28 days pack nowhere to be found. Despite the change, Jio led the market in June by adding 1.9 million new wireless subscribers. Airtel followed with an addition of 763,482 users, according to figures from TRAI. 

Meanwhile, Vodafone Idea saw 217,816 users drop off its rolls and BSNL reported a steeper loss of 305,766 subscribers over the month. These shifts pushed India’s total wireless user base up by 2 million during the period, with the nationwide subscriber base touching 1,163 million.

When active subscribers are considered, Jio maintains its market leadership, boasting 464.46 million active connections (97.37% of its customer total) in June. Airtel is close behind at 388.04 million (99.24%), while Vi and BSNL reported downward trends—active user bases fell to 172.65 million (84.54%) and 57.10 million (63.12%), respectively.

Tariff Hike Anticipation and Industry Trends

As per news reports, indian telecom operators are expected to raise tariffs between October 2025 and January 2026, with ARPU forecast to climb from ₹200 in FY25 to ₹220 next year. The last hike in 2024 saw Jio and others increase rates by 19–21%, prompting some users to move to BSNL. This time, revisions are likely limited to headline pricing, with plan validity unchanged.

Also Read: Jio BlackRock Mutual Fund Announces Low Expense Ratios for Overnight and Liquid Funds!

Conclusion

As Jio reshapes its plan offerings and industry tariffs head for another round of upward tweaks, India’s telecom landscape is set for further evolution. For millions of users, the days of budget daily data plans may be numbered, with larger data packs and more frequent price hikes quickly becoming the new normal.

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