IAMAI Appoints JioStar CEO Kiran Mani to Lead Digital Entertainment Committee

The Internet and Mobile Association of India (IAMAI) has appointed Kiran Mani, CEO - Digital at JioStar, as the new Chairman of its Digital Entertainment Committee, as per news reports. Deepit Purkayastha, co-founder and CEO of Inshorts, will serve as the Co-Chairman. The appointments are for a 2-year term.

Leadership Changes

Mani and Purkayastha take over from Rohit Jain, President at Lionsgate Play, and Amit Doshi, Head of IVM Podcasts at Pratilipi. The previous leadership held the roles of Chairman and Co-Chairman, respectively.

About the Committee

The Digital Entertainment Committee functions as a key industry body under IAMAI. It focuses on matters related to OTT platforms, digital-first media companies, and content policy. The committee plays a role in shaping discussions around content regulation and digital media frameworks.

As per JioStar, Mani’s tenure will involve work on areas such as content regulation, creator monetisation, technology adoption, and audience engagement. Stakeholder engagement and support for the creator economy will also be a part of the agenda.

Use of Emerging Technologies

The committee’s direction is expected to include the growing role of 5G, artificial intelligence (AI), and machine learning in content creation and delivery. These tools are seen as central to shifts in consumer consumption patterns and platform operations.

Kiran Mani currently also serves on the IAMAI Governing Council. He has earlier served as the Co-Chairman of IAMAI’s Direct-to-Consumer (D2C) Committee, where he was involved in commerce and consumer-facing initiatives.

Read More: JioStar Raises ICC Rights Arbitration Claim Against Zee to Over $1 Billion!

Conclusion

With new appointments in place, IAMAI’s Digital Entertainment Committee is set to continue its work around policy, platform growth, and content governance for the digital media sector.

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