Bajaj Electricals to Acquire Morphy Richards Brand Rights in South Asia for ₹146 Crore; Share Price Surges Over 6%

Bajaj Electricals Limited has announced a major strategic move with the acquisition of the Morphy Richards brand in South Asia. The deal marks a significant step in strengthening its presence in the consumer appliances market, bringing a globally recognised brand under its umbrella.

Deal Details And Coverage

The board of Bajaj Electricals, at its September 23, 2025, meeting, approved the acquisition for ₹146 crore, exclusive of applicable taxes and duties. The agreement with Glen Electric Limited, part of Ireland’s Glen Dimplex Group, covers rights for Morphy Richards across India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka. 

Subject to definitive agreements and regulatory approvals, the move will allow Bajaj Electricals to integrate the intellectual property and brand value into its growing portfolio.

Strategic Significance

By securing Morphy Richards, Bajaj Electricals strengthens its competitive edge in South Asia’s home appliances sector. The acquisition aligns with the company’s ambition to expand its reach and meet rising consumer demand for premium and innovative products. 

It also reflects a proactive growth strategy, positioning the company to capture greater market share across both established and emerging markets.

Read More: Bajaj Finserv Banking and Financial Services Fund Filed Draft With SEBI!

Bajaj Electricals Share Price Performance 

As of September 24, 2025, at 12:11 PM, Bajaj Electricals share price is trading at ₹614.75 per share, reflecting a gain of 6.52% from the previous closing price. 

Conclusion

The acquisition of Morphy Richards reaffirms Bajaj Electricals’ focus on long-term growth and consumer-driven innovation. With this strategic move, the company is set to enhance its portfolio, widen its footprint, and deliver stronger value across South Asian markets.

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